Tag Archives: nielsen

Two companies are competing to be the first to fully and accurately measure who's watching TV in a digital world. Nielsen has long been the gold standard for TV ratings, but it's n... More

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a ... More

Social measurement as it relates to TV viewing is a tricky proposition. Does social chatter around a show result in higher ratings for that show? Should measurement begin two hours... More

Last year, Nielsen began releasing total audience measurement data to clients who opted into the new product, which gauges viewership across television and digital. ComScore rolled... More

Is the hope that once the total audience data is made public it will end a lot of the complaints about Nielsen ratings? "We get three different types of criticism from clients. The... More

Nielsen, looking to make its data more useful and easier to access, is introducing a marketing cloud. The cloud comes with tools that let marketers plan campaigns, activate them an... More

Global advertising-supported video-on-demand services, Internet-based and otherwise, continues to grow -- but the advertising content isn’t satisfying TV consumers. Some 66% of g... More

Nielsen said it completed its acquisition of Informate Mobile Intelligence. Informate, based in Mumbai, India, uses smartphone metering technology to provide insights into mobile d... More

American viewers watch less live TV, while more households have access to streaming video on demand services like Netflix, according to a first look at Nielsen’s newly released t... More

The TV industry will mark 2016 by finally getting to try out Nielsen’s long-ballyhooed Total Audience Measurement tool. B&C got an early look at the system this month in a living... More

One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Niel... More

In a deal being announced today with one of the world’s largest aggregators of mobile user identities and behaviors, Nielsen’s eXelate unit will dramatically expand its footpri... More

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it feels m... More

To help media companies get faster and easy access to TV research, Nielsen has “opened” up its data in launching a series of programming tools -- APIs (application programming ... More

Nielsen has been a controversial character on this year’s upfront stages. At ratings-challenged MTV’s upfront last month, it was the villain, decried as “that old measuring s... More

In February 2013, it was reported that Nielsen would soon introduce a system for measuring long-form video views on OTT TV devices. The industry, long in search of a universally ac... More

“Second screen” devices appear to be the only screens in a small percentage of American households, judging from a new Nielsen report on the size of the U.S. television audienc... More

Even with the rise of Internet and mobile video — and television ownership down — the overall number of U.S. households paying for TV services has held steady over the past yea... More

Marketers of 3D home entertainment face an uphill battle in 2011, with most consumers in the U.S. either nonplussed by the technology or maintaining a wait-and-see approach, accord... More