Reaching and engaging new audiences is key to long-term return on investment, but relying too heavily on a limited number of channels can lead to missed opportunities with fresh au... More
Tag Archives: nielsen
Nielsen: For a Successful Ad Campaign, One Size Does Not Fit All (InsideRadio)
Nielsen Releases ‘The Record’: Quarterly Insights on How U.S. Audiences Listen to Ad-Supported Audio
Nielsen announced the launch of The Record, a quarterly insight into audio listening behaviors and share of average daily usage of ad-supported audio in the U.S. According to the i... More
FAST Has Made Linear TV Cool Again; Personalization Will Make it Cooler (Nielsen Insights)
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived.... More
Nielsen: How Marketers Can Advance Personalized Marketing Across the Digital Advertising Ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For br... More
Nielsen: ‘Oppenheimer’ is the 24th ‘Powerful’ Best Picture Oscar Winner
Oppenheimer is the 24th “powerful” winner of the Best Picture Oscar and the ninth this century according to Nielsen Gracenote’s mood analysis of Oscar winners. Oppenheimer is... More
Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement (TV Tech)
The multi-market deal includes both renewals and the expansion of services in three new markets.... More
Nielsen Expands YouTube Connected TV Ads Measurement in 11 Countries Including UK, Germany (BTN)
Nielsen is expanding its Connected TV measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive ... More
Hallmark Media Renews Agreement with Nielsen
Nielsen announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three of their networks (Hallmark Channel, Hallmark Movies & Mysteries, and Hal... More
Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage (Adweek)
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Nielsen’s OOH ... More
Nielsen, Nexstar Set Measurement Agreement
Nielsen announced a multi-year extension of an agreement with Nexstar Media Group to provide Local and National TV measurement services across Nexstar’s media businesses, includi... More
Nielsen: U.S. Audiences Streamed Record 21M Years of Video in 2023 (TV Tech)
`Ted Lasso’ was the most popular streaming original; library content dominated the list of most streamed shows and Suits was the most streamed show.... More
Nielsen Rolls Out VOZ Measurement (AdNews)
Nielsen has launched its Virtual Australia measurement solution, a reporting platform for Australia’s Total TV reporting standard. VOZ blends broadcaster viewing data from conven... More
Nielsen: Poles Increasingly Paying for Online Video (DTVE)
Nielsen has released Videonauts 2023, its latest report focusing on viewer behaviours and habits related to the consumption of video content across four screens in Poland. The repo... More
Nielsen: Sports Boosts Broadcast’s Audience Share in October (TV Tech)
The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023.... More
Nielsen: How Network Radio Delivers a Bigger Bang for Advertisers (Inside Radio)
As national advertisers and agencies map out their 2024 media plans, Nielsen presented a deep dive on network radio for its clients on the buy and sell sides Wednesday. Using the m... More
Broadcast Bounceback: New TV Sports Rights Deals Provide Fans with Free Access to Local Games (Nielsen Blog)
As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free. How is this possible? As audiences continue ... More
As the Horror Genre Grows, Modern Metadata Can Ensure That Fans Find What They’re Looking For (Nielsen Blog)
With consumers increasingly expecting personalised experiences, content owners and streaming services can leverage tools like Gracenote’s Personalized Imagery for thumbnails and ... More
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement (TV Tech)
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs.... More
Nielsen and LG Ad Solutions Strike Deal to Create Largest ACR Data Footprint for TV Measurement in the U.S.
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also rece... More
Nielsen: Personalised FAST Experiences Will Stand Out with TV Audiences
Free ad-supported television platforms are quickly gaining traction with audiences. Accessible to viewers without a subscription and loaded with content, FAST platforms tout famili... More