Tag Archives: Prime Focus Technologies

Prime Focus Technologies (PFT) has debuted upgrades to its DAX digital dailies service — a 16-year-old offering that PFT acquired in 2014 — and is rebranding it, making it a pa... More

PFT Brands, the branding arm of entertainment supply chain software specialist Prime Focus Technologies (PFT), has been tapped by India-based mobile eSports platform Mobile Premier... More

2019 was truly action-packed for the Media & Entertainment industry! The wheels of consolidation gained major momentum with several mega-mergers taking place. With all these change... More

With all these changes shaking the industry landscape, content creators are increasingly looking to re-engineer their media supply chains for greater agility, flexibility, operatio... More

When working on genres like mythology or content with considerable background noise, heavy accents and high context content (like sarcasm or humor), the use of AI tools becomes cha... More

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate wit... More

Promos are key for Media & Entertainment enterprises to create an audience pull. M&E marketing teams create promos to sell their content to a distributor/syndicator or to attract v... More

Artificial Intelligence is fast gaining ground as the next big disruptor in the Media & Entertainment industry. Over the last year, content creators across the globe have actively ... More

Prime Focus Technologies announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hair... More

The localization industry has demonstrated steady growth during the last decade. In India, broadcasters like Zee and Star India have spearheaded this growth through the launch of s... More

Post producers don’t have it easy. With an ever-increasing number of platforms for distribution and target languages to cater to, getting one’s content to the global market can... More

Prime Focus Technologies has won TVBEurope’s ‘Best of Show’ Award at IBC 2019 under the Media & Entertainment category for its Artificial Intelligence (AI) for Cricket soluti... More

Sports broadcasters and streaming platforms are always looking for new ways to engage fans and to deliver immersive experiences that bring them closer to the real-time action. To g... More

Prime Focus Technologies (PFT) has announced that it will showcase the latest innovations to its industry first media recognition Artificial Intelligence (AI) engine, CLEAR Vision ... More

Prime Focus Technologies (PFT) has signed a strategic deal with UK’s public service broadcaster, Channel 4 for managing media processing and centralised content operations using ... More

For the Media & Entertainment industry, compliance has evolved a lot in the past few years. While censorship and compliance regulations for linear TV and cinema go back a long way,... More

Prime Focus Technologies (PFT) has announced that it will showcase its flagship product, CLEAR Media ERP with its latest power-packed solutions at IBC 2019. The software will furth... More

Prime Focus Technologies has developed a series of updates for its DAX Production Cloud, which is part of its CLEAR Media ERP line. The updates will allow the software to help with... More

Prime Focus Technologies announced that it will showcase major updates to DAX® Production Cloud at the Media Production Show 2019 in London. The software will further empower Medi... More

Prime Focus Technologies has announced that its video agency, the Brands group, won a Creative Abby Bronze award at the recently-concluded Goafest 2019. The award was received for ... More