These newly improved modules leverage generative AI to create, curate, distribute, and monetise content across platforms. (more…)... More
Tag Archives: Prime Focus Technologies
Prime Focus Technologies to Showcase Cutting-edge CLEAR, CLEAR AI Modules at IBC
Prime Focus Technologies to Showcase Cutting-edge CLEAR, CLEAR AI Modules at IBC
These newly improved modules leverage generative AI to create, curate, distribute, and monetize content across platforms. (more…)... More
NAB Show Recognises Prime Focus Technologies With Coveted 2023 Product of the Year Awards
NAB Show announced Prime Focus Technologies as a double winner of the prestigious 2023 Product of the Year Awards. PFT's CLEAR AI Reframe and CLEAR Localize products received recog... More
‘The Last of Us’ VFX House DNEG Inks Deal to Acquire Prime Focus Technologies (THR)
DNEG — the London-headquartered visual effects and animation house that has won Oscars for the likes of Dune and Tenet and has also worked on The Last of Us and season 4 of Stran... More
Prime Focus Technologies Launches CLEAR Localize at NAB 2023
Prime Focus Technologies (PFT), the creator of AI-powered technology solutions for the media and entertainment (M&E) industry, is proud to announce the launch of CLEAR Localize, a ... More
Prime Focus Technologies’ CLEAR Now Available In AWS Marketplace
Prime Focus Technologies announced that customers can now purchase CLEAR® and its Artificial Intelligence module in Amazon Web Services (AWS) Marketplace. It is a digital catalog ... More
PFT Appoints Shahram Mani as CRO
Prime Focus Technologies appointed Shahram Mani to the newly created position of Chief Revenue Officer, part of the executive leadership team reporting to the Global CEO, Ramki San... More
Prime Focus Technologies Appoints Suresh Sugumaran as New EMEA Business Head (TV Tech)
Prime Focus Technologies, the technology arm of Prime Focus, has announced that Suresh Sugumaran has joined the organization as senior vice president in Europe, Middle East, and Af... More
Make a Wish: What Would You Like AI to Solve for You? (PFT Blog)
AI – The world is talking about the promise it holds. Everyone wants it. Everyone thinks it is the future. But there is a common disbelief in the M&E industry about its ability T... More
Has Media, Entertainment Cracked the AI Code? (PFT Blog)
Artificial Intelligence and Machine Learning are technologies that enterprises across industries have been keenly experimenting with to explore the utility they can bring. Is there... More
Prime Focus Technologies, Whip Media Partner on Supply Chain
Prime Focus Technologies and Whip Media Group have announced a new Strategic Supply Chain Partnership Program, which calls for enterprise resource planning (ERP) software CLEAR to ... More
M&E Journal: Unlocking the Power of AI to Solve Media and Entertainment Use Cases
By Muralidhar Sridhar, VP AI and ML, Prime Focus Technologies - Artificial intelligence (AI) offers tremendous promise for the M&E industry. From enabling content creators to au... More
Prime Focus Technologies Makes a CLEAR Difference During the COVID-19 Times (MESA)
Prime Focus Technologies announced new features and advanced security enhancements of CLEAR to help customers embrace the virtual work environment during the current global COVID-... More
Prime Focus Technologies Partners With Prestige Ice Cream’s Rollick for New Brand Campaign (MESA)
Prime Focus Technologies announced that it has delivered two 30-second TV commercials, as well as creatives for their print campaigns (for use across multi-channel print communicat... More
Creative Storytelling With Subtitles: Is AI Up for the Task? (PFT Blog)
A recent study in the UK showed that more than 63% of Gen Z, who are digital natives, end up using subtitles as it not only helps them watch content on-the-move, but also aids in b... More
Prime Focus Technologies Appoints Andy Steele as VP, Operations for the EMEA Region (MESA)
Prime Focus Technologies is strengthening business in the EMEA region with the appointment of Andy Steele as Vice President, Operations. Based out of PFT’s London office, Andy wi... More
Prime Focus Technologies Rebrands Digital Dailies Service (MESA)
Prime Focus Technologies (PFT) has debuted upgrades to its DAX digital dailies service — a 16-year-old offering that PFT acquired in 2014 — and is rebranding it, making it a pa... More
Mobile Premier League, Prime Focus Technologies Partner for Content Creation (MESA)
PFT Brands, the branding arm of entertainment supply chain software specialist Prime Focus Technologies (PFT), has been tapped by India-based mobile eSports platform Mobile Premier... More
5 Media, Entertainment Tech Trends to Watch Out for in 2020 (PFT Blog)
2019 was truly action-packed for the Media & Entertainment industry! The wheels of consolidation gained major momentum with several mega-mergers taking place. With all these change... More
Five M&E Tech Trends to Watch in 2020 (TV Technology)
With all these changes shaking the industry landscape, content creators are increasingly looking to re-engineer their media supply chains for greater agility, flexibility, operatio... More