Tag Archives: Prime Focus Technologies

Make a Wish: What Would You Like AI to Solve for You? (PFT Blog)

AI – The world is talking about the promise it holds. Everyone wants it. Everyone thinks it is the future. But there is a common disbelief in the M&E industry about its ability T... More

Has Media, Entertainment Cracked the AI Code? (PFT Blog)

Artificial Intelligence and Machine Learning are technologies that enterprises across industries have been keenly experimenting with to explore the utility they can bring. Is there... More

Prime Focus Technologies, Whip Media Partner on Supply Chain

Prime Focus Technologies and Whip Media Group have announced a new Strategic Supply Chain Partnership Program, which calls for enterprise resource planning (ERP) software CLEAR to ... More

M&E Journal: Unlocking the Power of AI to Solve Media and Entertainment Use Cases

By Muralidhar Sridhar, VP AI and ML, Prime Focus Technologies - Artificial intelligence (AI) offers tremendous promise for the M&E industry. From enabling content creators to au... More

Prime Focus Technologies Makes a CLEAR Difference During the COVID-19 Times (MESA)

Prime Focus Technologies announced new features and advanced security enhancements of CLEAR to help customers embrace the virtual work environment during the current global COVID-... More

Prime Focus Technologies Partners With Prestige Ice Cream’s Rollick for New Brand Campaign (MESA)

Prime Focus Technologies announced that it has delivered two 30-second TV commercials, as well as creatives for their print campaigns (for use across multi-channel print communicat... More

Creative Storytelling With Subtitles: Is AI Up for the Task? (PFT Blog)

A recent study in the UK showed that more than 63% of Gen Z, who are digital natives, end up using subtitles as it not only helps them watch content on-the-move, but also aids in b... More

Prime Focus Technologies Appoints Andy Steele as VP, Operations for the EMEA Region (MESA)

Prime Focus Technologies is strengthening business in the EMEA region with the appointment of Andy Steele as Vice President, Operations. Based out of PFT’s London office, Andy wi... More

Prime Focus Technologies Rebrands Digital Dailies Service (MESA)

Prime Focus Technologies (PFT) has debuted upgrades to its DAX digital dailies service — a 16-year-old offering that PFT acquired in 2014 — and is rebranding it, making it a pa... More

Mobile Premier League, Prime Focus Technologies Partner for Content Creation (MESA)

PFT Brands, the branding arm of entertainment supply chain software specialist Prime Focus Technologies (PFT), has been tapped by India-based mobile eSports platform Mobile Premier... More

5 Media, Entertainment Tech Trends to Watch Out for in 2020 (PFT Blog)

2019 was truly action-packed for the Media & Entertainment industry! The wheels of consolidation gained major momentum with several mega-mergers taking place. With all these change... More

Five M&E Tech Trends to Watch in 2020 (TV Technology)

With all these changes shaking the industry landscape, content creators are increasingly looking to re-engineer their media supply chains for greater agility, flexibility, operatio... More

Creative Storytelling With Subtitles: Is AI Up for the Task? (ETBrandEquity)

When working on genres like mythology or content with considerable background noise, heavy accents and high context content (like sarcasm or humor), the use of AI tools becomes cha... More

7 Top Video Trends to Watch Out for in 2020 (PFT Blog)

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate wit... More

Redefining Promo, Sports Highlight Creation Using AI (PFT Blog)

Promos are key for Media & Entertainment enterprises to create an audience pull. M&E marketing teams create promos to sell their content to a distributor/syndicator or to attract v... More

The Human Brain: Our Source of Inspiration for Artificial Intelligence Solutions (PFT Blog)

Artificial Intelligence is fast gaining ground as the next big disruptor in the Media & Entertainment industry. Over the last year, content creators across the globe have actively ... More

Prime Focus Technologies Selected as Event Coverage Partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19 (MESA)

Prime Focus Technologies announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hair... More

Nurturing Fresh Talent: The Future of the Dubbing Industry (PFT Blog)

The localization industry has demonstrated steady growth during the last decade. In India, broadcasters like Zee and Star India have spearheaded this growth through the launch of s... More

Post Deliverables, Made Simple and Secure (PFT Blog)

Post producers don’t have it easy. With an ever-increasing number of platforms for distribution and target languages to cater to, getting one’s content to the global market can... More

Prime Focus Technologies Wins TVBEurope’s ‘Best of Show’ Award at IBC 2019 (MESA)

Prime Focus Technologies has won TVBEurope’s ‘Best of Show’ Award at IBC 2019 under the Media & Entertainment category for its Artificial Intelligence (AI) for Cricket soluti... More