Tag Archives: television

M&E Journal: How New Live TV Streamers Could Transform TV With User Data

Connections M+E Connections M+E Daily Smart Content October 02, 2018

By Steven Herrera, Consultant, Zaszou - Cord cutting — switching from cable or satellite TV to online video — appeals to consumers tired of paying high prices for large bund... More

Television is Embracing Audience Segmentation as Addressable OTT Continues to Explode (Forbes)

Film/TV M+E Daily M+E News Headlines August 07, 2018

According to Adobe Digital Insights’ Advertising Report, 74 percent of Americans believe the TV commercials they see aren’t relevant to them. That number, which is seen as a cl... More

M&E Journal: Opportunities for Linear Television Using Data Science

Exclusives HITS HITS Exclusives M+E Daily M+E Exclusive Smart Content August 22, 2017

By Sebastian Souyris, VP Data Science, RSG Media - You might be asking yourself, what is data science? In recent years, data science has become rather trendy and can mean many ... More