Advertising
Snap to Launch Select, New Ad Endeavor (Media Post)
Later this quarter, Snap plans to launch Select -- a new way for advertisers to buy and reserve “commercials” alongside the platform’s top Shows in Snapchat Discover. Commerc... More
Tech and Data are Turning the Ad Agency Business Upside Down Too (Forbes)
For all the disruption technology and Big Data have wrought on Hollywood, they've cause perhaps even more transformation in the industry that pays for much of what Hollywood does, ... More
Adobe CMO Ann Lewnes on Making Big Bets on Digital, Cloud, AI (MarTech)
Lewnes addressed what marketers should expect AI and machine learning to deliver in the coming years. “Marketing is never going to be done by robots,” said Lewnes. Marketing re... More
As Netflix Contends With More Rivals, Hulu Stands Out (NY Times)
With 148 million subscribers and a value of $157 billion, Netflix is the leader in streaming. But Hulu, now controlled by Disney, has something Netflix doesn’t: ads. And they are... More
Adobe Plots Mobile Ramp-Up After Bridging the Agency/In-House Binary With Community (The Drum)
As brands continue to mull the cost-benefit of in-house and agency models, Adobe’s top marketer, Ann Lewnes, has been ramping up her reliance on a third talent pool – the brand... More
DXC Technology Elevates the B2B Marketing Experience (Adobe Blog)
Consumers have a fairly high bar when it comes to brand experiences. Innovation across industries has made it so that companies are no longer competing with one other—but instead... More
Mobile Advertising 2019: It’s Interactive, It’s Engaging, It’s AI-Powered (ClickZ)
By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile advertising over 2019?... More
Will Advertisers of the Future Need to Pay Consumers to See Ads? (Forbes)
A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them.... More
How the Indiana Pacers Transformed the Fan Experience with a Digital Marketing Slam Dunk (Salesforce Blog)
The team ultimately discovered that they could make huge improvements in how they collected, organized, and activated customer data. An email program that was once built on whether... More
See It, Search It, Shop It: How AI is Powering Visual Search (Adobe Blog)
If a picture is worth a thousand words, visual search — the ability to use an image to search for other identical or related visual assets — is worth thousands of spot-on searc... More
It’s Time to Recognize Social Media as the Marketing Marvel It Is (Forbes)
Many brands treat social media as a hobby – an everyday task that’s fun to have but not considered a complete necessity for growth, engagement and consumer loyalty. The reality... More
Adobe’s Hammerman: Identity, Data Science Yield Better Ads, Marketing, Content (Beet.TV)
The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When yo... More
Why TV Advertisers Need a Second Screen Strategy (Forbes)
The second screen is quickly becoming a first consideration for TV advertisers. The ability to turn what is otherwise a destructive distraction into a creative asset has become an ... More
Twitter Looks to Improve on Mobile, Direct-Response Advertising (Media Post)
Ned Segal, Twitter CFO, told investors at a Morgan Stanley Technology Conference that it pays to build trust, be forthright with brands and detail why they should use the company�... More
AI: Your New Personal Shopper (Digitalist)
With artificial intelligence recommendations driving 75% of Netflix selections and 35% of Amazon purchases, businesses must start looking to market to their newest customer – AI.... More
6 Digital Transformation Tactics to Improve Mobile Conversion in 2019 (Adobe Blog)
1. Get serious about your data readiness posture. Sprinters will tell you that the most important part of the race is their start off the blocks. And the most important part of the... More
Viewers No Longer Need a Cable Subscription to Stream Epix (Adweek)
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription—until today. The MGM-owned network has rolled out a d... More
HBO Made Sunday Night a Showcase – It Wants the Same on Monday (New York Times)
From “The Sopranos” and “Sex and the City” to “Game of Thrones,” one thing has been true at HBO: Original scripted programming airs on Sunday nights. There was even onc... More
Hulu Hits Play on Pause Ads (Ad Exchanger)
Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static displ... More
Personalization Trends That Should be Top of Mind in 2019 (Adobe Blog)
1. Consumers will prefer to use their voice to engage, research and buy. Voice is clearly a rising channel for customer engagement. It seems like not long ago that smartphones were... More