Advertising

Later this quarter, Snap plans to launch Select -- a new way for advertisers to buy and reserve “commercials” alongside the platform’s top Shows in Snapchat Discover. Commerc... More

For all the disruption technology and Big Data have wrought on Hollywood, they've cause perhaps even more transformation in the industry that pays for much of what Hollywood does, ... More

Lewnes addressed what marketers should expect AI and machine learning to deliver in the coming years. “Marketing is never going to be done by robots,” said Lewnes. Marketing re... More

With 148 million subscribers and a value of $157 billion, Netflix is the leader in streaming. But Hulu, now controlled by Disney, has something Netflix doesn’t: ads. And they are... More

As brands continue to mull the cost-benefit of in-house and agency models, Adobe’s top marketer, Ann Lewnes, has been ramping up her reliance on a third talent pool – the brand... More

Consumers have a fairly high bar when it comes to brand experiences. Innovation across industries has made it so that companies are no longer competing with one other—but instead... More

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile advertising over 2019?... More

A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them.... More

The team ultimately discovered that they could make huge improvements in how they collected, organized, and activated customer data. An email program that was once built on whether... More

If a picture is worth a thousand words, visual search — the ability to use an image to search for other identical or related visual assets — is worth thousands of spot-on searc... More

Many brands treat social media as a hobby – an everyday task that’s fun to have but not considered a complete necessity for growth, engagement and consumer loyalty. The reality... More

The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When yo... More

The second screen is quickly becoming a first consideration for TV advertisers. The ability to turn what is otherwise a destructive distraction into a creative asset has become an ... More

Ned Segal, Twitter CFO, told investors at a Morgan Stanley Technology Conference that it pays to build trust, be forthright with brands and detail why they should use the company�... More

With artificial intelligence recommendations driving 75% of Netflix selections and 35% of Amazon purchases, businesses must start looking to market to their newest customer – AI.... More

1. Get serious about your data readiness posture. Sprinters will tell you that the most important part of the race is their start off the blocks. And the most important part of the... More

Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription—until today. The MGM-owned network has rolled out a d... More

From “The Sopranos” and “Sex and the City” to “Game of Thrones,” one thing has been true at HBO: Original scripted programming airs on Sunday nights. There was even onc... More

Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static displ... More

1. Consumers will prefer to use their voice to engage, research and buy. Voice is clearly a rising channel for customer engagement. It seems like not long ago that smartphones were... More