Games/Interactive

At its D23 fan event in Anaheim, CA, Disney announced that its LucasFilm subsidiary and Lenovo are developing a smartphone based augmented reality headset which will feature Star W... More

After years of indifference toward social networks, Amazon is suddenly getting very social this year. Spark, the company’s social shopping feature introduced this week, is the cl... More

If you're already addicted to watching the news on your phone, you have yet another reason to keep tuning in. Today, NBC is launching a twice-daily news show called Stay Tuned on S... More

If marketers think that they are still in control just because they got to have a few tidbits about their customers in some fancy Big Data platform, well, they are utterly wrong. T... More

Publishers can get more audience scale by doing 360 video, VR’s lower-tech cousin that doesn’t take a special headset to view. But 360 is less captivating, both because of its ... More

Tata Communications has issued an Internet of Things (IoT) themed challenge for Formula 1, asking the F1 and technology communities to come up with ideas for solutions that could e... More

Facebook is more closely integrating its social VR efforts with Facebook proper, starting with video streaming: Users of Facebook Spaces, the social hangout in virtual reality that... More

Elon Musk doesn’t scare easily — he wants to send people to Mars and believes that all cars will be driving themselves in the next 10 years. He’s excited about it! But there ... More

Veritone and Block Six Analytics announced that they have entered into an agreement to integrate their technology platforms to enable both companies’ customers to leverage AI to ... More

With more than five million daily users, Stewart Butterfield and Slack know they've got a hit on their hands. But for the popular messaging company — No. 3 on the Forbes Cloud 10... More

IBM is revamping its Global Technology Services division, which helps customers run their computer networks, to rely more heavily on artificial intelligence. The new AI-capabili... More

Accenture has acquired Clearhead, the digital optimization company, based in Austin, Texas, to strengthen the personalization services of Accenture Interactive. Clearhead helps bra... More

When it comes to localising a video game successfully, there are clear benefits obtained by bringing the translation team as close as possible to the QA team, ideally under one roo... More

The BBC has launched a new VR app for free on both Android and iOS – which is also available outside of the UK. The at-launch content includes 360-degree video from Planet Earth ... More

Voice search is increasingly being adopted by consumers who are literally speaking to brands to get the answers to their questions. This habit of relying on a voice assistant to an... More

Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content... More

The significance of artificial intelligence (AI) to Salesforce and multiple business sectors continues to grow, according to company CEO Marc Benioff. “The opportunity for ar... More

To better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Today, the company is launch... More

This year’s Wimbledon tennis championships could be the most immersive, intelligent and interactive ever. The All-England Tennis Club (AELTC) has today revealed details of its ex... More

Artificial intelligence may not be so threatening after all. Amid warnings of the economic disruption that robots and automation could unleash on the world economy as traditional r... More