Games/Interactive

 

Lego, IBM Team for AI-Powered Interactive Ad (Media Post)

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s n... More

Viacom Expands Content Efforts on Snap, YouTube, Twitter (Variety)

Viacom Digital Studios is stepping up its programming investments on social media with a new slate of content unveiled Wednesday at the NewFronts West event in Los Angeles. The yea... More

How AI is Helping Amazon Become a Trillion-Dollar Company (Fast Company)

At the scale that Amazon processes orders, peak efficiency is essential. Magnified over millions upon millions of orders a year, even a second or two saved per order makes a huge b... More

Sony PlayStation 4 Will Get ‘Next-Generation’ Successor (BBC News)

Sony's president has confirmed that his company is developing a new video games console. Kenichiro Yoshida told the Financial Times that "it's necessary to have a next-generation h... More

Adobe Launches ‘Wireframe’ Podcast in Partnership with Gimlet Creative (Dexigner)

Adobe has announced a new podcast in partnership with Gimlet Creative exploring the biggest questions facing UX and UI designers today. Launching on October 9, Wireframe will discu... More

How Technicolor is Exploring Global Ultra Broadband Trends, Emerging Opportunities for Network Service Providers (MESA)

The inevitable growth of ultra broadband services-based smart gateways that interact with intelligent home devices using Internet of Things (IoT) technologies is redefining the co... More

PwC Teams with Cred to Build Trust in Cryptocurrency Ecosystem (VentureBeat)

PwC, one of the biggest accounting and professional services firms in the world, is teaming up with cryptocurrency startup Cred to develop standards that will build trust in the wi... More

Microsoft Will Roll Out Video Game Streaming Service in 2019 (Fortune)

Microsoft is joining the streaming revolution, announcing plans to launch a game streaming service through its Xbox console. Project xCloud will let players stream Xbox One games t... More

IBM Watson Gives Intelligent Ads Wider Release, Expands Targeting (MarTech Today)

t’s a good thing IBM’s Watson super-smart computer doesn’t need to sleep. Because his parent company is making him work all the time. The Jeopardy winner now has three new j... More

Virtual Sales is on the Rise – Research Tells Us Why (Salesforce Blog)

Virtual sales is on the rise — and no, we're not talking about robots taking sales jobs. In fact, with the rise of artificial intelligence (AI) there's never been a better time f... More

New NBCUniversal Streaming App Rewards Viewers for Watching Shows (THR)

The idea behind WatchBack is for the media giant to learn about consumption habits, data that is often not available to NBC when someone watches a show on linear television. ... More

Artificial Intelligence is About to Supercharge the Mobile Experience (Salesforce Blog)

Artificial Intelligence (AI) is all the buzz among tech geeks and the broader IT world today. In fact, it’s quickly become one of the most powerful technological developments in ... More

The Blockchain-Enabled Intelligent IoT Economy (Forbes)

The IoT and consumer hardware industry have seen multiple failures and a few exits over the last 12–18 months (while the B2B side has been doing a bit better overall) and some cr... More

Will Traditional TV Gamify Premium Shows to Increase Revenue? (Media Post)

Netflix's interactive efforts to let viewers decide different story lines of an episode for its “Black Mirror” series is an experiment about where TV networks and producers wil... More

SAP Boosts Blockchain Integration, Customer Flexibility (MESA)

SAP today announced new services that help customers integrate blockchain and launched two new consortia that accelerate industry-specific blockchain co-innovation with customers a... More

IBM Debuts Personalization-Focused AI Tools Ahead of Holidays (Marketing Dive)

IBM's new Watson-powered offerings focused on personalization, campaign targeting and optimization arrive ahead of the critical holiday season, where sales are increasingly focused... More

Google Announced New Game Streaming Service Called Project Stream (Mashable)

Google announced Project Stream today, which allows Google Chrome users to stream video games. Project Stream is a new video game streaming service that Google is testing, and you ... More

Veritone Announces AI-Powered Media Attribution Solution (MESA)

Veritone today announced Veritone Attribute -- an AI-powered media attribution application that tracks the efficacy of advertising in broadcast radio and television. The technology... More

Walmart, Sam’s Club Start Mandating Suppliers Use IBM Blockchain (Bloomberg)

After several years of tests, Walmart Inc. is ready to mandate use of blockchain technology by a swath of its U.S. suppliers, marking one of its biggest commercial uses. Starting i... More

Snapchat Gets Visual Product Search Powered by Amazon (Variety)

Snap is adding visual product search to Snapchat to let its users identify products just by capturing them with their phone camera, the company announced Monday morning. Snapchat�... More

Sign up for our newsletters
* indicates required
MESA Newsletters