OTT/Streaming

 

What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon (Adweek)

This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede. With brands like Netflix, Amazon Prime and Hulu leading the w... More

WarnerMedia Prepping Streaming Service Featuring HBO, Other Entertainment Brands (THR)

AT&T's WarnerMedia division is prepping a new direct-to-consumer streaming service that will feature its portfolio of entertainment brands, including HBO. WarnerMedia CEO John Stan... More

HITS Fall: EIDR’s Roadmap Looks Bright

LOS ANGELES — Will Kreth, executive director of the Entertainment ID Registry (EIDR), looks at the current, collaborative ID initiatives being undertaken today by the entertainme... More

Disney-Fox Film Structure Plan: Alan Horn Atop Divisions, Streaming is Priority (Deadline)

Now that Disney has set the hierarchy of Fox TV executives who’ll be part of the merged entities, next comes the film division. Alan Horn will be top dog. Reporting to him will b... More

Walmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video Service (Variety)

Walmart, America’s biggest bricks-and-mortar retailer, is taking its first crack at original entertainment. Vudu, the company’s streaming-video arm, has struck a partnership w... More

SiriusXM’s Pandora Acquisition Shows How Fast the Streaming Market is Growing (The Verge)

Liberty Media, the parent company of SiriusXM, wants to be the sole winner in internet radio. That’s one of two big takeaways from Liberty’s move to acquire Pandora for $3.5 bi... More

10 Years of Spotify: Should We Celebrate or Despair? (The Guardian)

The streaming service is a decade old on Sunday. So has it created a post-CD paradise for listeners – or turned today’s music into a grey goo?... More

Hulu Aims to Sharply Cut Reliance on Traditional Ad Breaks (AdAge)

Hulu is aiming to generate 50 percent of its advertising revenue from non-intrusive ad formats by 2021, up from less than 10 percent now, according to Peter Naylor, who leads ad sa... More

Cord-Cutting Means Cord-Shifting, TV Prices Will Still Rise (Media Post)

Cord-cutting is really about “cord-shifting.” What is the end result? A shift to higher consumer pricing. Selling new virtual pay TV services have -- up until now -- sounded li... More

How Cable Has Fueled OTT (Light Reading)

Cable operators and other broadband service providers may grouse loudly about the growing loss of their edge services business to OTT (over-the-top) entrants. But, ironically enoug... More

Netflix to Let Viewers Pick How TV Episodes, Movies Will End (CNBC)

Streaming giant Netflix will now allow users to choose how a TV episode or movie will end as it pushes further into Interactive TV, Bloomberg reported on Monday. The Los Gatos, Cal... More

ThinkAnalytics Personalized Multi-Language Recommendations Added to Viacom18’s OTT Service (MESA)

ThinkAnalytics announced that Viacom18 in India has gone live with ThinkAnalytics on the ad-funded OTT service VOOT. VOOT’s 37 million monthly active users now have personalized ... More

YouTube Will Now Show You More Ads Based on Your Search Habits (CNBC)

Google is bringing YouTube more tightly into its search business by giving advertisers more ways to target users based on their queries and viewing habits on the site. The company ... More

NBC Sports Launches ‘Philly Pass’ Streaming Subscription for Out-of-Market Eagles, Phillies, Sixers Fans (Variety)

Die-hard Philadelphia sports fans who reside outside the City of Brotherly Love’s market confines can now stream NBC Sports Philadelphia’s programming for the Eagles, Phillies ... More

Sky-Backed Streaming Service Pluto TV Launching on Now TV in U.K. (Variety)

Pluto is extending its orbit to Europe. The free streaming service has set the U.K. as the first stop of an international roll-out and will become available via Sky’s Now TV serv... More

Gracenote Wants to Help Music Streaming Services in India Hit the Right Note (Inc42)

If you use a music streaming service such as Apple Music, Google Play, or Saavn, you’re apt to know that these platforms help you find the version you’re looking for with ease.... More

Hulu is the Next Front in the Battle Between Disney, Comcast (NY Times)

The video-streaming service Hulu is controlled by Walt Disney, Comcast and Twenty-First Century Fox. The setup has never been ideal, and the strain may soon force ownership into th... More

Disney Gets $15B to Invest in Streaming (WSJ)

Bob Iger, chief executive of Walt Disney spoke of Sky as a “crown jewel” in his $71 billion pursuit of 21st Century Fox assets. In the end, though, it was a jewel he could do w... More

CollegeHumor Launches Subscription Service for Advertiser-Unfriendly Comedy (Variety)

CollegeHumor, the IAC-owned comedy website that’s been around since 1999, was running into roadblocks in pushing the creative envelope. First, YouTube and Facebook have increasin... More

With OTT on the Rise, Companies Look to Deals to Grow Globally (MediaPost)

When it comes to video, streaming is the future. Whether that video is being streamed to mobile devices or to TV sets is another story, but any conversation with a technology, tele... More

Sign up for our newsletters
* indicates required
MESA Newsletters