Analytics

 

Netflix’s Falcor is a Data Fetching Gift to Developers (ProgrammableWeb)

Last Monday, Netflix released a developer preview of Falcor, a data-fetching library. Netflix uses Falcor to power its UIs across all platforms whether it's mobile, desktop, or TV ... More

Rentrak Teaming with MovieTickets.com for Data Products (Variety)

Entertainment industry researcher Rentrak has formed an alliance with online ticket seller MovieTickets.com to co-develop data products for the movie and TV industries. Under the p... More

In a Data-Driven N.F.L., the Pings May Soon Outstrip the X’s and O’s (New York Times)

When 80,000 fans pack MetLife Stadium each time the Giants and the Jets play this season, they are unlikely to notice the 22 new radio receivers placed discreetly around the buildi... More

As Brands Dig Deeper Into Social Data, Twitter Opens Up To Third-Party Developers (AdExchanger)

Brands know the importance of images or videos uploaded by fans and customers on social media. But for many, it’s like dying of thirst surrounded by the ocean. Relevant content m... More

IBM Watson Brings Cognitive Computing to Fantasy Football (CIO)

Edge Up Sports is teaming up with IBM to create a new app powered by Watson that provides a one-stop shop for fantasy football managers to glean insight from NFL players' social me... More

MarkLogic Hones Its Triple Store (Datanami)

There’s a lot of ways companies are trying to store and analyze data today, but one of the most compelling involves graph analytics. MarkLogic, which supports a variant of the gr... More

How the Travel Industry is Taking Retail’s Lead on Big Data (Information Age)

The global travel sector is forecast to rise by 4.2% each year to become 10.3% of the total GDP by 2024, amounting to annual revenue of around $10 trillion – and big data is set ... More

Hunter Hayes Used Spotify’s Streaming Data to Pick Where to Tour (Mashable)

Like Hunter Hayes reminds fans in his inspirational "Invisible" song, he's got a message for people who listen to his music on Spotify: You're not invisible. In fact, those streami... More

Advancing Customer Experience to Personalization Experience (The Fast Mode)

There has been much discussion on how analytics will be driving new revenue streams for content and communication service providers, in particular, how real-time data will fuel the... More

HP Boosts Vertica Big Data Capabilities with Streaming Analytics (V3)

HP has revealed an updated version of its Vertica big data analytics platform in a bid to fulfil a data-oriented strategy that benefits businesses and non-data scientists. HP Verti... More

How TV Marketers Can Leverage Video Analytics (DMB)

The marketing organizations of TV broadcasters, cable networks, operators and programmers have a responsibility that all marketers can relate to. They need to improve engagement, g... More

TV Audience Data Informs Online Campaigns (Advanced Television)

Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their dig... More

The Need for Smart Content – At Any Size (Mediatel)

With new devices such as Apple Watch and new virtual reality ventures like Project Morpheus, as well as new content-based functions being rolled out for Facebook, Spotify and Twitt... More

Instagram Ads: A New Channel of Conversion (Mediatel)

Instagram, the fastest growing social network of 2014, has long been the apple of every social media marketer's eye. As the social network of choice for teens, and with the knowled... More

Retail Could Make Better Use of Customer Analytics (CMS Wire)

The National Retail Federation reported only 47 percent of retailers are using insights from customer analytics to drive operational decisions. And to think ... the retail industry... More

Your Future Music Playlist Could Know How You Feel (TechCrunch)

Researchers at the University of Cambridge have linked musical taste to thinking style, with possible implications for how future algorithms might better tailor music recommendatio... More

Analytics: Out of the Hype Cycle (Light Reading)

Big data and analytics have been a hot topic within telecom circles for the past three years. However, it's only now that the analytics value proposition is emerging from the hype ... More

Microsoft Hopes To Unify Big Data And Analytics In Newly Announced Suite (TechCrunch)

It includes pieces like Azure ML, the company’s cloud machine learning product, PowerBI, its data visualization tool and Azure Data Catalog, a service announced just last week de... More

Mobile: The New Television (AdExchanger)

One of the biggest knocks against mobile involves data and measurement. Digital buyers trained on cookies and conversions are at a loss in an app-based world. Persistent first-part... More

Why Apple Isn’t Biting on ‘Data for Discounts’ Model (Datanami)

Despite being in prime situation to mine its customer’s data for even bigger profits, Apple steadfastly refuses to partake of the “data for discounts” model, raising the inev... More

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