Analytics

PITCHf/x and its derivative data will be in play at all 30 MLB ballparks as Sportvision and MLB Advanced Media renew their deal for the pitch tracking system. It seems people just ... More

During LAIKA’s first two films (“Coraline” in 2009 and “ParaNorman” in 2012) the main way the Oregon-based stop-motion animation studio went about sharing video files amo... More

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It di... More

Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, dat... More

IBM has thrown its weight behind Spark, an increasingly popular tool that is used to analyze large amounts of data in real time. Spark opens up all sorts of emerging business appli... More

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time w... More

By Paul Sweeting Apple is thinking different about music streaming. As Apple prepares to take on Spotify, Pandora and their many rivals in the streaming media sweepstakes with th... More

Internet radio service Pandora this week announced it has acquired Next Big Sound, a leading music analytics provider, as it seeks to bolster its big data chops amid growing compet... More

Nielsen has been a controversial character on this year’s upfront stages. At ratings-challenged MTV’s upfront last month, it was the villain, decried as “that old measuring s... More

The annual TV upfronts presentations are traditionally the forum where broadcasters and cable networks roll out their new and returning series and bring out their on-air stars to s... More

With the major broadcasters gearing up to make their annual Upfront presentations to advertisers in New York next week the challenge of measuring program viewership across all of ... More

Daren Gill, VP of products, advanced search and recommendations for Rovi Corp., pulls few punches when talking about the current state of TV content discovery. TV content search a... More

Rovi has hired Bob Ivins as senior vice president, business development, where he’ll be tasked with spearheading Rovi's data and analytics assets business. Ivins will be based at... More

MarkLogic Corporation, the leading Enterprise NoSQL database platform and Tableau Software (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software, tod... More