Analytics

The headline finding from Ooyala's Q1 2015 Global Video Index report was the explosive growth in mobile video consumption over the past two years, now up to 42% of all online video... More

The rise of big data is pitting the old school against the new school as the NBA undergoes its analytics revolution. Last week’s NBA Finals may have offered the naysayers the str... More

IBM, the technology giant, and Box, a Silicon Valley online file-storage company, are combining their products, technology and marketing to try to smarten and streamline the work d... More

Spotify wants to own big data about bands. Today it acquired analytics firm Seed Scientific to forge a new Advanced Analytics unit tasked with understanding and improving how artis... More

Long a dominant force in national media ratings and research for big clients in categories like consumer packaged goods, Nielsen is looking to expand its business with new offering... More

This kind of contextual knowledge is working its way across Google, from Google Now to YouTube and beyond. For the Music team, it’s designed to help people who don’t know what ... More

Looking at the projected media and entertainment (M&E) growth of 30 major metro cities, PwC’s “Cities of Opportunity: The Urban Rhythm of Entertainment & Media" will re... More

Looking at the projected media and entertainment (M&E) growth of 30 major metro cities, PwC’s “Cities of Opportunity: The Urban Rhythm of Entertainment & Media" will re... More

Spotify is rolling out a slew of new products, including a video platform, designed to transform the music streaming service into a much broader entertainment system. By adding vid... More

This year, there will be more emphasis on advertising technology, which is fundamentally changing how advertising is created, bought and sold. Underpinning many of the panels and s... More

The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals. The message of N... More

Nww in 2015, advanced analytics via IBM InfoSphere Streams will identify breaking match facts in near real-time and, via Watson Engagement Advisor, provide related insights and his... More

When Amazon founder Jeff Bezos bought The Washington Post in 2013, many wondered what influence the technology executive would have on the historic newspaper. One answer is now evi... More

Teletrax, a Civolution company and the leading provider of real-time TV analytics and TV synchronized ads, has announced that Twentieth Century FOX Television Distribution has rene... More

Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantag... More

SAS wants to supercharge your business analysis, through new software that automatically builds multiple models of data and picks those that best predict future events. "If you tak... More

PITCHf/x and its derivative data will be in play at all 30 MLB ballparks as Sportvision and MLB Advanced Media renew their deal for the pitch tracking system. It seems people just ... More

During LAIKA’s first two films (“Coraline” in 2009 and “ParaNorman” in 2012) the main way the Oregon-based stop-motion animation studio went about sharing video files amo... More

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It di... More

Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, dat... More