Data

The digital ad industry spent much of the past 10 years working on ways to improve its ability to target and isolate audiences online. We now can, in a few milliseconds, serve an a... More

HP has revealed an updated version of its Vertica big data analytics platform in a bid to fulfil a data-oriented strategy that benefits businesses and non-data scientists. HP Verti... More

If you listen to the greatest rock songs of all time, the drum parts are often unique and distinctive. The songs wouldn’t be the same without the drummer’s unique style. “Roc... More

Netflix Inc. said it plans to shut down the last of its data centers by the end of the summer, which will make it one of the first big companies to run all of its information techn... More

After a limited run last season, the NFL is equipping every player in the league with a radio-frequency identification (RFID) chip. The tiny piece of technology provided by trackin... More

If you’re like most streaming video providers, your data is something you don’t really like talking about. It’s not very robust, there’s no real rhyme or reason to it, and ... More

Advertisers are increasingly using TV audience data to better inform their digital video campaigns and produce more cohesive cross-channel advertising campaigns, reveals a new stud... More

Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to ... More

Looking at the future of big data, around 53-percent of Internet experts and observers believe that it will cause a huge positive impact for society in nearly all aspects. It’s u... More

Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their dig... More

It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue mark by 3%, citing declines in rating... More

With new devices such as Apple Watch and new virtual reality ventures like Project Morpheus, as well as new content-based functions being rolled out for Facebook, Spotify and Twitt... More

Customer data must be used not just to personalise the marketing and selling of new services or to drive loyalty programmes, but to also serve and delight customers by anticipating... More

Some 90 percent of the world’s data — maybe more — was created in the past two years. Each digital move a person makes is now being watched and stored in an ever-expanding gl... More

To appreciate why software is critical to figuring out what works best in the music industry, imagine a major artist trying to plan a tour. A big star will have fans in every city,... More

Intellectual property management software company FilmTrack has launched a new Aspera-enabled end-to-end asset ingestion and workflow tool, dubbed Partner Portal. The new offering... More

Expectations for Big Data remain high. It offers businesses the real possibility of becoming more competitive in uncertain times. Yet it also embodies everything that is powerful a... More

In a recent research report, top media and telecom analyst Tom Eagan of Telsey Advisory Group laid out the case for 2016 as the Year of Measurement, and it seems as if the pieces a... More

Stats-obsessed sports fans have a new resource to help quantify their favorite players and teams. On Monday, CBS Interactive brought back SportsLine.com, a platform for data-driven... More

It's called Fresh Finds. At first glance, it's just another playlist—it could easily be one of the collections hand-curated by Spotify's 32 music editors, or one of its 75 millio... More