Data

Pete Kluge, Adobe Advertising Cloud: Digital marketers live in a bubble. All too often, we fixate on the newest shiny toy or fall down the rabbit hole of optimizing the customer jo... More

Aspiring data scientists no longer need to struggle to manage time and travel for classroom learning. The SAS Academy for Data Science new online program provides access at learner... More

Data is rapidly becoming the most valuable commodity around. Enterprise-level companies have embraced data analytics for sales, market analysis and customer retention, among other ... More

When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video... More

3. The rise of the data engineer: For the past few years, the title of data scientist has been en vogue. Companies all over the world have fallen over themselves to hire data scien... More

Dell EMC has expanded its relationship with Spunk that will provide organizations with an analytics-driven approach to resolve infrastructure and application problems faster, reduc... More

What is data science? Is it just another buzz word for applied statistics? Some statisticians certainly think so. I believe data science is much more than that. Think transformatio... More

The growing adoption of smart martech innovations such as big data, analytics, and artificial intelligence (AI) has given businesses the much-needed edge of ‘deeper insights’. ... More

For more than 40 years, SAS has believed in the power of analytics to do good in the world. The company's employees, customers and analytics software have been addressing critical ... More

Artificial intelligence is firmly embedded throughout the economy. Financial services firms use it to provide investment advice to customers, automakers are using it in vehicle aut... More

As the Internet of Things (IoT) readies itself for the information age’s next big leap, we are going to see a lot more debate this year and in the future about data security and ... More

Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobil... More

1. Responding Quickly to Business Disruptions - Responding quickly to business disruptions has been behind a massive shift towards agile methodologies in manufacturing, in engineer... More

Brilliant content, whether home-grown or bought-in, is essential. But with competition intensifying as more players join the fray, getting the right content mix is only part of the... More

Netflix wants subscribers to know it's looking out for them. For instance, the average Netflix subscriber might not guess that its dark superhero drama “Jessica Jones” might st... More

Amazon is growing its ad business, most recently making two big moves that will bring it more revenue. Agency execs say Amazon is opening up and evolving self-service for Amazon Me... More

Video: Modern business strategy is no longer just about “technology” generally – these days, the technologists who can map out, mash up and mine data for strategic benefit ar... More

Disney is known for fiercely protecting the magic behind the curtain that makes the “Most Magical Place on Earth” hum. Even though we may not know all their secrets, we do know... More

Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy. Da... More

Every minute of every day, billions of users are dutifully generating terabytes of data on the internet, from tweets to Facebook posts and Google searches, emails and chat messages... More