Data

There were two big stories in the TV industry last week and they both revolved around data. Disney announced that it would be launching standalone OTT apps for ESPN and for the ... More

The U.S. TV industry is a $129+ billion business, with net annual revenue projected to rise into the next decade. That figure includes advertising and distribution estimates from e... More

According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as ... More

Wipro said it has made its cloud-based Data Discovery Platform available for customers on Microsoft Azure through a “pay-per-insight” model. To be hosted on Microsoft’s cl... More

From that modest start, voice-based AI for the home has become a big business for Amazon and, increasingly, a strategic battleground with its technology rivals. Google, Apple, Sams... More

Our lives today revolve around creating and consuming data. From our phones to businesses and banks; we live in a world where data storage is vital. With the ever-increasing demand... More

Capgemini has appointed Alexander Korogodsky to the role of Vice President. The analytics and consulting industry veteran will also take the position of Global Head of Analytics, I... More

Professional network LinkedIn is launching LinkedIn Website Demographics, a reporting tool that pulls professional data from LinkedIn’s 500 million members so marketers can see w... More

As data science and data mining has become mainstream, there has been a marked focus on emphasizing the size and scale of such projects, rather than their caveats or limitations. I... More

Organizations that view digital transformation as mainly a technology difference from traditional transformation through business process engineering will end up missing the power ... More

Performance rights groups ASCAP and BMI have teamed up to create what they are billing as a "single, comprehensive database of musical works from their combined repertories that wi... More

After months of turbulence from financial challenges and executive turnover, Pandora has some good news: Its Artist Marketing Platform has passed a billion impressions. The prog... More

One of the key steps to being able to control your data in the cloud is know what type of data is present in the first place. Each application that moves to the cloud should be aud... More

Data security is being pushed to the top of the agenda by the new General Data Protection Regulation that comes into force next May, and that means a focus on issues that many orga... More

Data scientists are entering advertising in increasing numbers, a recent report cited, with agencies and corporate creative departments seeking data to shape its strategies. With a... More

In which direction do you see video content creation going?: "In today’s ‘TV Everywhere’ universe, videos have become an essential medium for brands to engage current and fut... More

Thanks to a partnership being announced with Foursquare, Pandora advertisers can now get data about whether their campaigns drive foot traffic. Sandwich chain Subway and Connecticu... More

Analyst Omar Sheikh of Credit Suisse — who in April called targeted advertising a $100 billion revenue opportunity for the TV business — said in a new report that he has “inc... More

Who murdered Transformers: The Last Knight? The fifth movie in the series opened last weekend to numbers that weren't simply lower than expected—they amounted to the worst openin... More

The Virtual Data Room (VDR), a more secure version of conventional cloud storage, is becoming increasingly popular in 2017. This digital system is commonly used to advance online d... More