As ESPN viewers watch the kickoff to next week’s “Monday Night Football” game between the Dallas Cowboys and the Arizona Cardinals, ESPN executives will be attempting a pivot... More
Tag Archives: espn
ESPN Will Count Linear, Streaming Audiences as One (Variety)
CBS Gets Ready to Vie With ESPN in Digital (Variety)
CBS Corp. intends to launch a streaming-video sports outlet that will be more newsy and less focused on commentary programs, the company’s top executive said Thursday, while taki... More
ESPN’s Apple TV Update Lets You Binge-Watch Up to Four Live Streams at Once (Variety)
ESPN produces more than 60,000 hours of programming each year — and the sports cabler has devised a few new ways to encourage viewers to gorge on more of that content than ever. ... More
ESPN to Stream X Games in Live VR (TV Technology)
For the first time ever, ESPN’s X Games, in collaboration with Samsung Electronics, will bring selected live events to fans in immersive virtual reality at the inaugural X Games ... More
ESPN Wants Ad Deals for Live Viewers on TV, Mobile, Digital Screens (Variety)
ESPN hopes to score a touchdown in a growing competition: measuring audiences who are watching TV programming in ways other than using a TV. As the Disney-and-Hearst-owned sports-m... More
ESPN’s New Apple TV App Behaves Like Your Cable Box (Engadget)
As great as the streaming TV era may be, it frequently lacks the immediacy of conventional broadcasts. You can't always flip to your favorite network and start watching right away ... More
ESPN to Turn ‘SportsCenter’ Into Digital Content (The Drum)
ESPN is taking its iconic “SportsCenter” brand in a new direction, by creating more original videos for digital and social. This content will be on ESPN.com and the mobile app ... More
ESPN to Broadcast French Soccer eSports Tournament During Super Bowl (Variety)
ESPN is counterprogramming against the NFL’s Super Bowl LI with the telecast of an eSports competition — the first on the sports giant’s primary TV channel — featuring pro ... More
ESPN Has Started Putting its Videos Back on YouTube (WSJ)
ESPN is back on YouTube. When the sports network’s majority owner Walt Disney Co. signed a deal with YouTube in 2015 to include its content in the ad-free YouTube Red service, ES... More
ESPN Eyes Sport-Specific Streaming Channels (HMM)
On the heels of Disney’s $1 billion minority stake investment in BAMTech, the digital technology subsidiary of Major League Baseball Advanced Media, ESPN is laying the groundwork... More
ESPN Bosses Mull an Online Streaming Package (Engadget)
A report over at the Information claims that ESPN is planning to take a baby step towards offering its shows direct to consumers. The Disney-owned sports broadcaster is working on ... More
Inside ESPN’s Push to be the Worldwide Leader in eSports (Digiday)
ESports hasn’t gone mainstream quite yet, but when it does, the self-proclaimed “worldwide leader in sports” has every intention of being there to cover it. ESPN’s interest... More
Deluxe Names Brad Soroca Chief Marketing Officer (MESA)
Deluxe Entertainment Services Group Inc. has named former NBC and ESPN marketing executive Brad Soroca its chief marketing officer. Bringing two decades of marketing and brand-buil... More
Data Helps ESPN Customize Ads for Sports Fans’ Leanings (WSJ)
Sports media giant ESPN is rolling out a new advertising product that allows marketers to deliver banner ads tailored to the interests of sports fans by using data the company has ... More
WatchESPN: Get Ready For ‘Live Moments’ On All Viewing Devices (Beet.TV)
Brand marketers should spend more time trying to figure out how to engage with consumers as they are viewing live sports events than they do thinking about which devices are provid... More
ESPN: Record Digital Viewership for First Round of Masters (Multichannel News)
The April 7 telecast of the first round of the Masters Golf Tournament brought in record digital viewership, according to ESPN, with the event on WatchESPN drawing an average minut... More
ESPN Decides It’s Better to Be In Than Out With Penny Pinchers (Bloomberg Business)
Talk about a change of heart. When Walt Disney Co. agreed to put ESPN on Dish Network Corp.’s new Internet TV service in 2014, it wanted guarantees the business wouldn’t steal ... More