Even though the film and television production industry is facing a slowdown, virtual production capabilities continue to evolve, creating investment opportunities for studios as c... More
Tag Archives: Virtual Production
Virtual Production in Conversation: Evolution, Efficiency, Adoption (Altman Solon Blog)
NAB 2024: End-to-End Virtual Production with Sony (RSN)
One of the things that Sony’s massive stand at NAB showcases is the sheer amount of things it does and does well, with virtual production a good example.... More
WWE Gets in the Virtual Production Ring (TVB)
WWE has opened a new 30,040 square foot, state-of-the-art production facility equipped with five studios, and a cutting-edge virtual production stage. The stage has been built in c... More
Hong Kong Design Institute Launches City’s Largest Virtual Production Studio (Variety)
The new studio boasts state-of-the-art virtual production tools, including Hong Kong’s largest Samsung microLED display, technology from virtual production specialist Disguise, a... More
M&E Journal: Securing Entertainment’s Emerging Tech Stack
The media and entertainment industry has undergone massive changes over the past three years. The global pandemic upended legacy production methods and mainstreamed digital tools t... More
Behind the Scenes of a Virtual Production Workshop (RSN)
RedShark traveled to Oslo to attend a virtual production workshop hosted by the Norwegian Film School. We got to go on set to see how the professionals work with the students to us... More
Fort Worth Campus to Debut Prototype Stage for Texas A&M’s Virtual Production Institute (Dallas Innovates)
The "extended reality" market is projected to be a $10.3 billion industry in 2024. To prepare students for it, a new Virtual Production Institute will be part of the Texas A&M Scho... More
Tech Gains Strengthen the Case for On-Set Virtual Production (TV Tech)
Recent innovations in live on-set virtual production (OSVP) have gone a long way toward addressing concerns about workforce skillsets and costs fueling producers’ lingering resis... More
Pushing the Limits of Creativity with Virtual Production (Creative Review)
VP’s rapid evolution can help brands break new ground without breaking the budget.... More
State-of-the-Art Virtual Production Center Built for NYU
NYU Tisch School of the Arts has teamed up with Industry City to announce the completion of the Martin Scorsese Virtual Production Center. The world-class facility will give next g... More
LucidLink, Magicbox Create Live Virtual Production Workflow
Real-time collaboration specialists LucidLink and mobile virtual production studio firm Magicbox have joined forces to create innovative virtual production workflows for motion pic... More
Mediapro’s Barcelona Facility Hosts First European Film Shot Entirely in Virtual Production (TVBE)
The project was shot over four weeks at the production center in Barcelona, which combines both green screen and LED technology in virtual filming. This allows the technique to be ... More
Pixomondo to Oversee Operation of Sony Pictures’ LED Virtual Production Stage (Variety)
Sony Pictures Entertainment’s first LED virtual production stage built by Sony Innovation Studios will be operated and managed by Pixomondo. Pixomondo, Sony’s award-winning vis... More
What’s in Store in 2024: Virtual Production, Cloud, AI and IP-based Workflows (TVBE)
Olivier Bovis, head of media solutions, Sony Europe, discusses the key trends in the media and entertainment industry during 2023 and what we'll be talking about in 2024.... More
ICVFX: Virtual Production Enters 2.0 (IBC 365)
LED volumes for the production of in-camera visual effects (ICVFX) are now a maturing technology, according to a post-IBC show report. The report also concludes that virtual produc... More
M&E Journal: Mitigating the Impact of Change
There are several market-changing factors facing media and entertainment. Filmmakers face pressures due to significant cost inflation in key areas of production. The burden on ... More
Sony Doubles Down on Virtual Production Business Using its Hardware Muscle (Reuters)
Sony is increasing its focus on the virtual production business where it is seeing market-beating growth, a company executive said, riding on the strength of the Japanese entertain... More
NYU Tisch School of the Arts Introduces a Master’s Degree in Virtual Production
NYU Tisch School of the Arts announced the opening of applications for its new Master’s of Professional Studies degree in Virtual Production, a one-year, intensive course of stud... More
M&E Journal: Version Control: The Foundation for Automation in Virtual Production
There are a lot of moving parts involved in making a virtual production today — dozens of digital content creation tools (DCCs), multiple pieces of software that track assets and... More
Sony Electronics Announces New Crystal LED VERONA Virtual Production Focused LED Displays
Sony Electronics has announced four new Crystal LED displays under the product name VERONA, purpose-built to meet the needs of virtual production applications. Each new panel benef... More