Interactive

 

Celebrities Are Flocking to Podcasts, but Will They Stick Around? (Adweek)

Anyone can launch a podcast, but with their built-in fan followings, celebrities have an easy in. And they've certainly been making the most of that advantage, with a growing flood... More

The SoMo Video Boom – You Have to be There, but You Can’t Monetise It (Videonet)

A new research report from The Diffusion Group (TDG) suggests that so-called ‘SoMo’ video – video delivered through social networks to mobile phones – is poised to grow rap... More

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off (Adweek)

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,... More

Twitch Could Be a $20 Billion Dollar Company Inside Amazon (Backchannel)

In 2015, Twitch viewers watched more than 459,000 years’ worth of live streaming videos that mostly featured people playing video games. That amounts to 5,800 average American li... More

Snapchat Is Bringing Live Scores to High School Football Games This Fall (Adweek)

Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snap... More

Microsoft Promises it will Deliver Serious 4K Gaming with the Xbox Project Scorpio (4k)

While the already-released Xbox One S may have some enhanced new internal chops which give it 4K capacities for video playback and 1080p game graphics upscaling, it’s not a real ... More

Did 360 Video Win Gold at the Rio Olympics? (AdAge)

If Pokémon Go was the engine that shoved augmented reality into the broader cultural conversation, can we say the Olympics and its billions of viewers did the same for AR's techno... More

Record Spending on Videogame Deals Puts Mobile-Game Makers in Focus (WSJ)

A record year in videogame deal making is turning attention to smaller mobile-game developers now that most bigger targets have been gobbled up. Seven months into the year, videoga... More

Olympic Bosses Clamp Down on Periscope Users Live-Streaming Rio 2016 footage (The Drum)

The International Olympic Committee (IOC) is said to be cracking down on Periscope users, with TorrentFreak reporting that it is going all out to prevent people from streaming the ... More

Instagram Launches Snapchat-Like Live Events Channel (AdAge)

Instagram is trying to kick Snapchat out of its front-row seat at live events. The photo- and video-sharing app launched a new channel dedicated to live concerts, sports and other ... More

NBC: Rio Olympics Live-Streaming Hits 2 Billion Minutes (HMM)

NBC Olympics Aug. 16 announced streaming video for Rio 2016 reached two billion live streaming minutes for the first time. That total tops by more than 500 million minutes the comb... More

Global AR/VR Revenues To Eclipse $162B in 2020: IDC (MCN)

Another forecast believes that there will be some significant financial substance to go along with all the hype around virtual reality and augmented reality. Worldwide revenues for... More

PwC: Video Game Industry Booming in China, Outpacing Global Sales (AdAge)

If you want an example of China's rising consumer class, take a look at the burgeoning demand to play video games. Sales will jump an average 7.4% a year from 2016 to 2020, accordi... More

NBCUniversal Hopes Facebook, Instagram and Snapchat Help Goose Olympics Ratings (Adweek)

NBCUniversal is already breaking ad-revenue records for the Rio Olympics, and while early ratings were significantly below those of the 2012 Summer Olympics, the gap has been clos... More

Activision, EA, Zynga Execs All Upbeat on Rival’s ‘Pokemon Go’

Activision Blizzard, Electronic Arts (EA) and Zynga executives had nothing but praise for rival Niantic’s hit augmented reality (AR) mobile game “Pokemon Go” in their latest ... More

Big Data Drives Booming Demand for Fantasy Sports (SDC)

Fantasy betting is growing faster than anyone could ever have predicted. In 2008, one in six Americans admitted to betting on sports. That number has increased significantly in the... More

Twitter to Live-Stream ‘Suicide Squad’ Red-Carpet Premiere in NYC (Variety)

Twitter will live-stream “Suicide Squad” red-carpet coverage from the film’s premiere Monday in New York — marking its first live-video deal in the entertainment space. The... More

Twitter Takes A Page From Twitch with Eleague Live Stream (Variety)

Twitter struck another live streaming deal — but this time, it’s a different kind of sports event: Turner and WME | IMG esports joint venture Eleague will be live streaming its... More

Apple’s Cook: Company Bullish on Augmented Reality (MESA)

Apple has been one of the main beneficiaries of the success of the augmented reality (AR) mobile game “Pokemon Go” so far and the company is bullish on AR’s possibilities, CE... More

Facebook’s Really Big Plans for Virtual Reality (Bloomberg)

Apart from cracking the workings of the mind, Oculus will give Zuckerberg the chance to actually make an object, as opposed to the intangible millions of lines of code that constit... More

Sign up for our newsletters
* indicates required
MESA Newsletters