Technology

 

How the PGA Uses Analytics, Beacons and Social to Enhance Fan Experience (CIO)

During this year's PGA Championship, golf fans can create data visualizations based on statistics on their favorite players and receive real-time updates via beacons and live feeds... More

Cheap TVs: The Plunge in Pay-TV Stocks Could Have Lasting Effects

Last week's meltdown among media stocks left many Wall Street professionals scratching their heads. Objectively speaking, the earnings news that triggered the sell-off, first from... More

Vogue Ads Skip a Step, Linking Readers to Target (NY Times)

Target, like many other retailers, is looking to streamline the online and mobile buying process for shoppers who like what they see. Plenty of technology companies, including Goog... More

The Xbox One’s New NFL App is a Superfan’s Dream (The Verge)

This time around, however, Microsoft has redesigned the app with a fresh interface and added what it's calling Next Gen Stats, which leverage the data fed from the trackers in ever... More

Why Target is Betting on In-Store Beacon Technology (Digiday)

Target is making a move to infuse its massive retail stores with the perks of online shopping: The company announced it is introducing beacon technology and push notifications to s... More

Optimization Is Shaping all Digital Screens Around Us (Digital Marketing Blog)

It’s amazing to watch the speed with which the digital world is reshaping the physical world. Visitors and customers are looking for a similar level of curation and personalizati... More

Apple and Google Know What You Want Before You Do (WSJ)

The technology giants, whose software runs nearly all of the world’s smartphones, are adding features to deliver information before users ask for it. Their moves suggest that sma... More

Civolution Completes Teletrax Sale, Turns Focus to Watermarking

Automated content recognition tech company Civolution has completed the sale of its TV analytics and TV synced ads business, Teletrax, to 4C, a Chicago-based data science software ... More

Streaming Music Discovery: It’s More Than Just Showing Album Credits (Hypebot)

If musicians and creators want to be found, heard and appreciated for their work the answer lies not in showing listeners album credits they will see briefly, but likely won’t re... More

Frank & Oak Drives App Engagement, Sales with Targeted Push Notifications (MCD)

In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to d... More

The IoT Standards War (Data Center Knowledge)

For the Internet of Things to reach its full potential, a single communications standard is needed. A range of devices and “things” need to be able to communicate with cloud an... More

Beatport Will Bring Videos, Curated Playlists to Spotify (Billboard)

The partnership teams two ostensible rivals -- a long-established download store which has transitioned into a streaming service and the world's largest on-demand music service -- ... More

Hitting the Fairway: Golf Readies Itself for the Wearable Tech Revolution (GearBurn)

Just as fantasy golf has delivered new ways for fans to experience their favorite sport, wearable technology represents the next frontier for fan (and player) engagement in golf. I... More

Spotify Bites Back at Apple Music with Weekly ‘Mixtape’ Playlist for Each User (The Guardian)

Spotify is launching a feature called Discover Weekly, a new playlist of “new discoveries and deep cuts” for each of its 75 million users, based on their tastes and those of pe... More

Google Lends Its Data Center Block List To Industry Anti-Fraud Effort (AdExchanger)

The Trustworthy Accountability Group (TAG), which is uniting industry players around a common goal to root out criminal activity in digital advertising, has unveiled a pilot progra... More

Data Visualization: Do It Right, But Only If You Need To (Forbes)

Personalization is one thing organizations will pay for. In 2010 Bill Shander did an interactive graphic for BCG and the World Economic Form (think Davos) to demonstrate the econom... More

Welcome to Smarter Basketball (The Atlantic)

The rise of big data is pitting the old school against the new school as the NBA undergoes its analytics revolution. Last week’s NBA Finals may have offered the naysayers the str... More

IBM and Box Team Up to Target Global Data-Storage Market (NYT)

IBM, the technology giant, and Box, a Silicon Valley online file-storage company, are combining their products, technology and marketing to try to smarten and streamline the work d... More

Cannes Lions Festival Shifts Focus Toward Ad Technology (New York Times)

This year, there will be more emphasis on advertising technology, which is fundamentally changing how advertising is created, bought and sold. Underpinning many of the panels and s... More

Microsoft Edge Enables Superior Interoperability for Web Developers (WinBeta)

The team behind Microsoft Edge has been working hard to make sure their new browser engine will be able to properly, reliably, and quickly render web pages as best as possible. Ove... More

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