Gary Rosenson, Principal Media

Gary Rosenson,
Chief Executive Officer,
Principal Media

Gary Rosenson was appointed CEO in 2020 to lead one of the country’s largest aggregators of content and is reinventing how the company can best monetize its thousands of hours of content that was traditionally sold to broadcast channels and networks, globally.Earlier he served asPresident of Global Television at Playboy Enterprises responsible for its multi-platform distribution to 100 million HH and launched numerous award-winning marketing campaigns.Today Principal Media o keep its catalog fresh, Principal Media works closely with producers of all kinds to help monetize finished programming, as well as develop and co-produce original series.Under Rosenson, the company jumped into the exciting world of streaming channel distribution. Given the fast-growing Connected TV marketplace, helping established networks and new players do everything from secure distribution to implement marketing, programming, operations and much more. Principal Media is a proud subsidiary of the Libra Group, a privately owned global enterprise active in 35 countries across six continents.



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