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Mick Loizou, senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be ta... More

Dolby unveiled the second commercial of its first Dolby Atmos Music campaign featuring the LATIN GRAMMY award-winning and global chart-topping Colombian reggaeton artist, J Balvin.... More

We are on the cusp of a communication revolution that—depending on who you ask—should take the world by storm in the next few years. Telecom companies and hardware manufacturer... More

When Kew Media Distribution (Line Of Duty, Killer In Plain Sight, Leaving Neverland) commissioned ZOO Digital as the localization vendor of choice for the international distributio... More

Disney Plus has been going gangbusters two weeks after its debut, notwithstanding the technical issues at launch. But the strong interest in the Mouse House’s new streaming servi... More

For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore.... More

Ampere Analysis has conducted extensive research into the strategies of the digital studios – the creators of ‘made-for-social’ video. It’s a challenging, fast-paced market... More

There's a joke circulating these days, and it isn't particularly funny: Millions of people are ditching cable because the bill is too high and no one can watch all that programming... More

Disney+ bets on a seven-day rollout, Netflix sticks to all-at-once drops and Apple TV+ experiments with both as the strategies spark a data debate and “a gut-level conversation..... More

Even in an era where streaming records are seemingly broken with regularity, there are still thresholds that are worth stopping to acknowledge. And last week served up one of them.... More

The better a streaming company's tools for figuring out what people watch and why, the better positioned that streaming company is to come out with the next big streaming hit. And ... More

Gartner calls it one of the top ten strategic technology trends for businesses in 2020.... More

For years, Salesforce has touted the ecosystem that's developed around its cloud services. At Dreamforce 2019, the CRM giant gave the impression that it's not just facilitating the... More

Dolby has launched its first consumer campaign around its multi-dimensional sound technology, Dolby Atmos, with the first campaign video debuting Nov. 24 at the 2019 American Music... More

Millions of us devote hours of our daily lives interacting with video games. It is by far the most immersive form of media the world has to offer. But the majority of game marketin... More

The last few weeks have been dominated by the arrival of AppleTV+, Britbox and Disney+, making it seem not a day goes by without another installment in the streaming wars. With a g... More

Applicaster has partnered with Nexstar Media Group-owned, WGN America, to build the media organization’s first ever mobile experience. The new WGN America app was developed using... More

There’s no doubt about Disney’s desire to make an impression on the market with direct-to-consumer service Disney Plus, trumpeting 10 million subscribers just a day after its N... More

YouTube wants to help creators who use profanity — or otherwise produce videos that are deemed “advertiser unfriendly” — to make more money: The video giant has launched a ... More

Dolby and Warner Music Group are introducing an elevated way to experience WMG songs and albums with Dolby Atmos Music. Dolby Atmos is redefining how music is experienced by giving... More