Analytics

If you have had your pulse on the comings and goings of the front office in sports, you almost certainly have heard about the use of data driven analysis to do player performance e... More

Digital ad dollars are on the rise. And so are marketers’ questions about what’s working. One major point of frustration for marketers in the digital age: measurement. Accordin... More

More and more decisions, from the music business to the sports field, are being delegated to data. But where does that leave our intuition?. The gift talent-spotting is mysterious,... More

Radio ratings determine how profitable different radio genres are, which in turn determines what commercial stations play and what options you have when you tune your radio. If rat... More

For music-data analysts and others, “discovery” is very important — the idea that listeners can be guided, through stated or anticipated preferences, toward music just slight... More

More than anything else, the NBA has data. The league collects reams of data every day to add to its historic collection of statistics. At the center of all this is NBA CIO Michael... More

For two decades, ad tech has heavily depended on third-party data, collected and aggregated by vendors across multiple websites or offline sources. It’s plentiful, but often base... More

Hit counters purported to display how many people had visited a site since the hit counter was placed on the site. They usually were image files vaguely resembling odometers. Hit c... More

The headline finding from Ooyala's Q1 2015 Global Video Index report was the explosive growth in mobile video consumption over the past two years, now up to 42% of all online video... More

The rise of big data is pitting the old school against the new school as the NBA undergoes its analytics revolution. Last week’s NBA Finals may have offered the naysayers the str... More

IBM, the technology giant, and Box, a Silicon Valley online file-storage company, are combining their products, technology and marketing to try to smarten and streamline the work d... More

Spotify wants to own big data about bands. Today it acquired analytics firm Seed Scientific to forge a new Advanced Analytics unit tasked with understanding and improving how artis... More

Long a dominant force in national media ratings and research for big clients in categories like consumer packaged goods, Nielsen is looking to expand its business with new offering... More

This kind of contextual knowledge is working its way across Google, from Google Now to YouTube and beyond. For the Music team, it’s designed to help people who don’t know what ... More

Looking at the projected media and entertainment (M&E) growth of 30 major metro cities, PwC’s “Cities of Opportunity: The Urban Rhythm of Entertainment & Media" will re... More

Looking at the projected media and entertainment (M&E) growth of 30 major metro cities, PwC’s “Cities of Opportunity: The Urban Rhythm of Entertainment & Media" will re... More

Spotify is rolling out a slew of new products, including a video platform, designed to transform the music streaming service into a much broader entertainment system. By adding vid... More

This year, there will be more emphasis on advertising technology, which is fundamentally changing how advertising is created, bought and sold. Underpinning many of the panels and s... More

The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals. The message of N... More

Nww in 2015, advanced analytics via IBM InfoSphere Streams will identify breaking match facts in near real-time and, via Watson Engagement Advisor, provide related insights and his... More