Data

For the past six months or so, Foursquare has quietly been working with brands including Taco Bell, TGI Fridays, H&M and Equinox to test a tool dubbed Foursquare Analytics that pac... More

Whilst one cannot deny that beacon technology is hugely appealing and the potential rewards are hugely beneficial to brands, in reality, the implementation has its challenges. In o... More

Pasqua: "The biggest risk enterprises face with the cloud is data security. That probably isn’t a surprise to anyone. But we need to start distinguishing between layers of securi... More

Consider your current favorite song, the one you can’t stop listening to. How did you discover it? Before the digital revolution, music discovery happened through a blend of f... More

The challenge facing advertisers and advertising professionals is remaining relevant in the face of a fundamental technological change. Namely, algorithms and big data. The comb... More

Western Digital announced that the HGST Active Archive System is enabling the École Polytechnique Fédérale de Lausanne (EPFL) to archive more than 17,000 hours’ worth of live ... More

Ten years ago, if you asked the question, "What does a small business need to be successful in marketing itself?" you'd likely get answers such as direct mail, email, or search eng... More

Hyperlocalisation – theoretically taking personalised marketing one step further – is more than a trend: it’s the culmination of technological advances combined with innovati... More

Time Warner CEO Jeff Bewkes has sustained a career embracing traditional entertainment business norms while keeping a watchful eye on emerging technologies. With AT&T’s $85 billi... More

Digital video brand ad company YuMe announced March 1 that it’s partnered with Nielsen on a new programmatic platform-based campaign-based audience measurement offering, geared s... More

Content has always been king in the media and entertainment industry but now data is moving to the centre of the industry’s business models. That’s the opinion of Steve Canepa,... More

Showing growing confidence in its ability to deliver more precise ads for clients, NBCUniversal announced this morning that it is committing $1 billion of ad inventory in advance o... More

Since most data2 is persistent, we can assume that once you share it with a company, they'll hold onto it and try to use it. There are many reasons that a data owner might want to ... More

A quick look around the 21st century marketplace reveals a simple truth: the value of data has changed. Industries that once stood alone and operated in silos, have become intercon... More

The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources... More

For such a well-informed companion, your smartphone is remarkably good at playing dumb. Sure, it can quickly clue you in on world events with anxiety-inducing headlines and notify ... More

Suggestion algorithms can exploit what customers are known to like by pushing similar fare, or they can encourage them to explore things they might be less familiar with. Typical a... More

Video: There are so many sources of valuable information, media companies must merge all of these data currents that make up this vast ocean, and make sense of it. In this debu... More

People with visual impairments are often shut out from hot careers in STEM fields, including analytics and data science. Why? Because the technology is not accessible. That is chan... More

Box is one of those firms that insists upon explaining itself as more than the casual user might perceive it to be. The firm goes to pains to explain that it is not just an online ... More