Data

It's called Fresh Finds. At first glance, it's just another playlist—it could easily be one of the collections hand-curated by Spotify's 32 music editors, or one of its 75 millio... More

The need to analyze massive amounts of clickstream event data Bing generates daily has prompted Microsoft to form a partnership with Interana, which focuses on behavioral patterns ... More

When it comes to tech, many ideas gain popularity quickly as a halfway solution to a problem with longstanding challenges. One of the latest for business intelligence is data blend... More

Data-driven marketing solutions enable customer engagement, and a Digital Asset Management (DAM) system can be a step toward gaining innovative, operational and intellectual contro... More

Interaction with customers has evolved. Customer-facing staff, as a result of newer trends in various industries, must change their approaches and methods to fit the very high dema... More

When it comes to the rapidly expanding TV and movies division of Seattle-based retailer Amazon, you might expect the company that religiously studies customer order histories, when... More

Instagram, the fastest growing social network of 2014, has long been the apple of every social media marketer's eye. As the social network of choice for teens, and with the knowled... More

Big data analytics is having a huge impact across lots of industries, with financial services and retail leading the pack. But according to one expert, there’s a curious lack of ... More

Amidst an industry battered by changing viewer behaviors like time-shifting and emerging distribution models like OTT, television has found a way to hammer home its primacy as the ... More

With all of the customer information now available to them, chief marketing officers feel they’re not getting the analysis and execution expertise they need from their current ag... More

There are a few variations on the CI theme, customer intelligence and market intelligence being the most widely recognized outside of the profession. Because of the explosion of da... More

In the short term, the development of big data seems to be beneficial for sports betting as clients’ demand for more statistics is growing quickly, since they rightfully think th... More

What is data temperature? It’s classifying data from hot to cold based on how frequently it is accessed. Hot data is accessed most frequently and cold data is accessed infrequent... More

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order ... More

Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights. And a big reason for that i... More

When Instagram announced last month that it is enabling two key features on its popular app, ie the Explore Page and the new Search function, it seemed like its providing users a q... More

U2 is winding up its first leg of its North America iNNOCENCE + eXPERIENCE Tour 2015. The shows are creating multiple terabytes of video and archive material that used to be delive... More

Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for. Through a n... More

For the Internet of Things to reach its full potential, a single communications standard is needed. A range of devices and “things” need to be able to communicate with cloud an... More

The new business — which is called Aerosense — is a joint-venture with Japanese robotics and automation company ZMP. It won’t sell drones, but instead will use them to captur... More