Marketing

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others adept at observing hu... More

With the new product, the companies say marketers can measure results to see their specific return on investment. They can also secure “share of voice” data from Rentrak, the T... More

Besides sharing interesting statistics on the JumboTron during the game, stadiums are using data from athletes and fans to enhance the spectators’ experience. In fact, stadiums a... More

The Oct. 25 event, which saw the Jacksonville Jaguars defeat the Buffalo Bills 34 to 31 as part of the NFL’s international series played in London’s Wembley Stadium, attracted ... More

Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it's not just Eastern European hacking networks that companies have to wor... More

Data-driven marketing isn’t going anywhere—in fact, it’s only going to get bigger, better and more integrated into consumers’ experiences over the coming years. Consumers c... More

As advancements in mobile, Wi-Fi and analytics continue to thrive, so do the heightened expectations of fans. When people arrive at their destination, they don’t care about the d... More

Thomas Siegman EVP, RSG Media: Competition for viewers’ attention continues to heat up. Networks must noncompete against new digital offerings, OTT, vines, games and a host of ot... More

Since last October, the social magazine Flipboard has allowed its readers to follow more than 34,000 topics so they can find stories and videos they’re interested in and discover... More

At the most basic level, any company can begin a structured process of learning about its customers’ emotional motivators and conducting experiments to leverage them, later scali... More

Businesses stand to benefit immediately from the resulting solutions, which use customer interaction and location data to create engaging digital experiences for consumers by deliv... More

Even as input challenges get solved, video search will continue to face the same challenge that text-based search does: How do you deliver relevant results when the data sets being... More

The peril and promise are byproducts of television’s truly becoming a digital medium. Internet services like Netflix and YouTube deliver video programming to screens large and sm... More

Rather than relying on statistical extrapolation, as has long been the industry standard, providers who are looking to syndicate the experience benefit from vastly enhanced visibil... More

To help media companies get faster and easy access to TV research, Nielsen has “opened” up its data in launching a series of programming tools -- APIs (application programming ... More

As we sled the downward slope of the programmatic buying Hype Cycle, we are starting to see some new trends in inventory procurement – namely, a strategy that involves replacing ... More

Pandora knows sound. Now the music streaming service is experimenting with sight and motion in its quest for new users – and mobile is the central battleground. More than three-q... More

While infographics are now a standard part of the corporate communicator’s toolkit, data visualizations driven by original data are still few and far between. Look on Pinterest a... More

But the redesign of YouTube's mobile site and apps may be just as important as any of that other work. In an effort to get people more quickly to the videos they want to watch, You... More

As the number of devices used by consumers increases – accelerated by the IoT and connected devices becoming mainstream ­– marketers need to work harder to maintain engagement... More