Smart News Headlines

 

Blockchain Smart Contracts: More Trouble Than They’re Worth? (Forbes)

We’ve all heard about the benefits of smart contract technology - a trustless tool to boot out the middleman when exchanging money, assets, or anything of value. As revolutionary... More

5 Top Trends Driving Big Data Analytics (IM)

With the advent of digitization, big data analytics has become an established part of doing business across the globe. Most organizations now look to big data as a mainstream pract... More

Should Your Business Have an Amazon Alexa Strategy? (Forbes)

The explosive growth of in-home artificial intelligence assistants has many companies scrambling to develop apps and “skills” to keep up with the new technology. But many are d... More

The Rise of 5G: A Culture Shift in Data Analytics (Dataconomy)

Over the last several years, the global database market has made significant strides toward leveraging real-time information. As telcos and other industries prepare for the transit... More

The Future of Enterprise Search: Visual, Voice, Vertical (SEJ)

Part of what makes the search industry exciting is its unpredictability. Every week, new announcements create opportunities for brands to deliver better customer experiences throug... More

Featured Jobs: BAMTECH Media; Netflix; Salesforce

Insights Analyst — NYC — BAMTECH Media Senior Software Engineer — Los Gatos, CA — Netflix Director, M&A Integration — San Francisco — Salesforce Click here to view a... More

Big Data is the Future of eSports (Kotaku)

As the data points became more public and players got more interested in accurate stat tracking, some of the ways of measuring achievement in games progressed as well. As the marke... More

Five Careers to Consider for Data Enthusiasts (Dataconomy)

Do you get excited every time you have to crunch numbers? Do you love knowing how many times people use their smartphones every day? Are you fascinated by how businesses use data t... More

Spotify is Testing a Data-Friendly ‘Lite’ App for Android (TechCrunch)

‘Spotify Lite’ — which was first spotted by the eagle eyes at Android Police — is designed to take up less space on smartphones and to consume less data, too. That’s part... More

Fox News Uses Search to Win at Breaking News (AdExchanger)

Fox News’ focus on breaking news is dramatically driving search traffic. Search engine traffic went from a single-digit percentage of total traffic to more than 20%, said Fox New... More

Three Keys to Working Smarter (Adobe Blog)

People in the modern workforce operate within communities of co-workers, customers, industry peers, and even technology systems. This is changing how we work, as job roles blend to... More

DAM Plays for Keeps (CMS Wire)

John Horodyski, Optimity Advisors: Why do we collect, keep and preserve our memories of the past? To shape a narrative, to assert an interpretation, to evoke memory and reaction, t... More

Adobe Advertising Cloud Teams with TuneIn to Prove Targeted Audio Ads Via Smart Speakers is Scalable (GeoMarketing)

Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhati... More

GDPR is Giving New Life to Programmatic Guaranteed Deals (Digiday)

Much as contextual targeting is experiencing a rebirth due to the arrival of the General Data Protection Regulation, ad-buyer demand for programmatic guaranteed deals is also incre... More

Use Big Data to Create Value for Customers, Not Just Target Them (HBR)

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys wh... More

Soundtrack Your Story: Instagram Adding Music Options (Refinery29)

Instagram has always been a platform for discovery, from launching new food trends to fashion brands, but music has been a more difficult area for the app from a discovery standpoi... More

Featured Jobs: Paramount; Technicolor; Amazon Web Services

Director, Worldwide Market Intelligence — Hollywood, CA — Paramount Senior Designer — LA — Technicolor Sr. Product Manager (Tech) — Seattle — Amazon Web Services Cli... More

Muhi S. Majzoub of OpenText: Change the Way You Look at Content Management (CMS Wire)

Majzoub: "Automation brings many high-value opportunities. The automation of business processes affects many of the metrics shareholders care about. Automation improves productivit... More

MoviePass to Roll Out Service Upgrade Options After AMC Stubs A-List Introduction (SCN)

Just a few days after AMC Entertainment added the new AMC Stubs A-List subscription tier to its rewards program, MoviePass informed subscribers over the weekend that it plans to ro... More

IBM, VW Team Up in ‘Garage Factory’ to Build More Personalized Services (CNET)

IBM and Volkswagen have both set up shop at an IBM office in Berlin to help develop VW's "We Experience" system, which uses IBM's cloud services to create a more personalized exper... More

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