Amazon Web Services announced that leading national broadcast rights holders, pay TV providers, and sports programmers used AWS, including AWS Elemental Media Services, to power li... More
Tag Archives: sports
Media Leaders Score with AWS in Comprehensive Coverage of World’s Most Popular Sports Event (MESA)
UEFA Working on OTT Streaming Platform, Launch Expected Soon (InsideSport)
UEFA, Europe’s governing body of football, has mooted for the possibility of launching its own over-the-top streaming service to supplement its media rights revenue. UEFA’s mar... More
Google on Board with La Liga to Tackle Piracy (SportsPro Media)
La Liga has partnered with Google in an attempt to protect the Spanish top flight’s media rights portfolio from illegal streaming websites. The league, which is set to accrue rig... More
NFL Provides More Streaming Options for Cord-Cutting Fans (Media Post)
For cord-cutters who are also NFL fans, the 2018-2019 season is shaping up to be a very good year. Adjustments to existing deals and some new options mean that fans get their fill ... More
Cubs Moving Forward in Quest for Own TV Network (Chicago Tribune)
The Cubs currently carry most of their telecasts on NBC Sports Chicago, which they own 20 percent of along with local programming partners such as the Bulls, Blackhawks and White S... More
Amazon and Twitter Want to Bring You More Sports (Bloomberg)
Amazon and Twitter are exploring ways to bring more sports content to customers -- including personalized notifications of live events -- seeking to lure a larger number of viewers... More
How IBM Created the Optimal Fan Experience at Mercedes-Benz Stadium (SportsPro)
Fan engagement is literally embedded into the new home of the Atlanta Falcons thanks to the venue’s technology partnership with IBM. The IT solutions company’s global chief tec... More
The Next Frontier for Tech Giants: Unleashing Sports Broadcasting Potential (The Drum)
We’re at the precipice of a watershed moment in broadcasting. Over the past two years, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have all picked up smaller nonexclusi... More
Wimbledon 2018: The AI Innovations Spicing Up the World’s Oldest Tennis Tournament (SportsPro)
With the help of IBM, Wimbledon began adopting AI technologies in 2015, and now leads the way in harnessing giant data sets to better inform and engage fans. IBM Watson uses 22 yea... More
Live Digital Ad Viewing Grows, Sports is Key Driver (MediaPost)
Live viewing of advertising views on all digital media platforms continues to rapidly climb -- with sports content a main reason. In the first quarter, live viewing comprised 35% o... More
Streaming World Cup, U.S. Open Show Increasing Value of Sports (VideoMind)
The deals to bring more premium sports over the top is an indication of just how far we’ve come in the streaming world. Just a couple of years ago, sports rights were seen as the... More
Wimbledon 2018: How IBM Watson is Serving Up the Smartest Tournament Ever (TechRadar)
IBM has kicked off preparations for this year’s Wimbledon 2018 with some nifty IBM Watson services. With this year’s tournament just weeks away, the company revealed it has cal... More
Amazon Gets Serious About Streaming Live Sports (Digiday)
Amazon’s plan for live sports broadcasts is becoming clearer following its deal with the Premier League. The tech giant is the first platform to strike a deal to stream Premier L... More
ESPN Adds Fights to UFC TV Rights Deal, Reaching $1.5 Billion Value (Variety)
ESPN is doubling down on UFC, the mixed martial arts league the Disney-owned sports behemoth secured its first TV rights deal in April. Sources familiar with negotiations say ESPN ... More
How Will TV Benefit from Legal State Sports Betting? (MediaPost)
Sports betting is now legal in all states, says the Supreme Court. Is this good news for TV? You bet! Already live TV programming has been affixed with the “premium” value, due... More
Supreme Court Lifts Federal Ban on Sports Gambling (NY Post)
The Supreme Court has removed the national ban on sports betting. In a 7-2 decision Monday, the high court ruled that Congress overstepped its authority in 1992 by banning states t... More
Analytics is Shaping the World of Sports (SAS Blog)
Basketball is far more complicated than the well-known story of Moneyball within baseball because of the open-ended interactions between the players on both teams. Historically, si... More
Sports Betting Could Soon be Legalized and Media Companies Can’t Wait (Recode)
The media business could use a boost. What about a dose of gambling? That’s what some media companies are hoping for as the Supreme Court prepares to rule on a case that could... More
Amazon Nabs U.S. Open Tennis Broadcast Rights for U.K., Ireland in Five-Year Deal (Variety)
Amazon has hoovered up exclusive live-streaming rights to the U.S. Open Tennis Championships for Prime customers in the U.K. and Ireland in a five-year pact — another move forwar... More
Sports Illustrated TV Joins Sports SVOD Scrum with Stand-Alone OTT Launch (Deadline)
In a spring season that has already seen Disney launch ESPN+ and Turner announce Bleacher Report Live, a new sports challenger is entering the subscription video on demand (SVOD) r... More