Interactive
How YouTube Stars are Using Instagram’s IGTV as a Testbed (Digiday)
Instagram’s long-form video platform IGTV has yet to emerge as a legitimate rival to YouTube. However YouTube stars have found a role for IGTV that may help to set it apart from ... More
How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)
Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More
The Design-Led Future of Work According to Infosys (Verdict)
In June, multinational technology consultancy Infosys opened its Brilliant Basics experience design and innovation studio in London’s creative hub Shoreditch. Company president R... More
The Art of Sales Transformation With Data Science (TechWire Asia)
Today's buying environment is propelling businesses to adapt to digital tools such as data analytics to tackle ever-increasing sales targets. Data analytics can help executives cap... More
Hulu Adds ‘Yada Yada Yada’ Button to Shuffle ‘Seinfeld’ Episodes (THR)
Hulu is offering a new way to watch old episodes of Seinfeld. Viewers using the Hulu app on Apple TV set-top boxes are able to watch randomized episodes of the sitcom using the "Ya... More
Facebook Has Become the Storefront for Direct-to-Consumer Brands (AdAge)
The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More
Why Your Organization Needs a Voice Technology Strategy (DXC Technology Blog)
Much like mobile devices a decade ago, voice technology is rapidly infiltrating the enterprise through employees looking for more ways to be efficient and productive.... More
Get Past These 4 Roadblocks to Deliver Intelligent, Individualized CX (Avanade Insights)
While technology is no longer a barrier to individualised experiences, companies are still failing to achieve these more ambitious tailored digital interactions. In fact, according... More
Internet Ad Spend to Exceed 50% of All Global Expenditure by 2021 (The Drum)
Internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7... More
Rite Aid Taps Adobe Experience Cloud to Drive Connected Retail Experience (Adobe Blog)
Consumers are embracing new ways of shopping, and the lines between online and offline retail continue to blur. The surge in “click-and-collect” for instance, which grew 73 per... More
Western Digital Optimistic About Playing a Major Role in India’s Data Transformation (NDTV)
India has become an important market from the data storage solutions perspective as the country is not only the world's second largest smartphone market after China but it is also ... More
The New Service Wars are Here to Empty Your Wallet (Gizmodo)
Tech and non-tech companies alike have started changing up their business models so that instead of simply selling you a device and calling it a day, companies would rather sell yo... More
Inside Apple’s Team That Greenlights iPhone Apps for the App Store (CNBC)
The app review process has grown in importance as Apple increasingly emphasizes its App Store services as a source of revenue and iPhone security as a key selling point. In additio... More
The Rise of Conversational Commerce (Verdict)
The retail landscape is in a state of metamorphosis. Rising customer expectations and rapid technological innovations are propelling retailers into a new world, where traditional f... More
Nobody Talks About TV Anymore, There’s Too Much of It (Media Post)
Years ago, roughly in the final decade of the late, great 20th century and a few years into the 21st, a journalist on the TV beat could fall back on two basic categories of criteri... More
Disney’s Data Honcho Discusses Its Unique Approach to Audiences, the Disney ID, Integrating Fox (AdExchanger)
At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven ... More
The Fall and Rise of VR: The Struggle to Make Virtual Reality Get Real (Fortune)
Virtual reality has been the next new thing for five years and counting. Clunky headsets, a dearth of content, and lack of consumer interest have caused VR to stall. Can this much-... More
Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising (Adobe Blog)
For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More
Netflix Testing Pop-Out Player for Multitasking (FierceVideo)
Netflix is testing a pop-out player so subscribers can watch content on the service while continuing to use other applications. The feature lets users pop out a screen that floats ... More
Inside the Apple Team That Decides Which Apps Get on iPhones (Bloomberg)
The former head of App Store reviews discusses why apps get rejected, competition between Apple and developers, and planning for WWDC.... More