Interactive

Instagram’s long-form video platform IGTV has yet to emerge as a legitimate rival to YouTube. However YouTube stars have found a role for IGTV that may help to set it apart from ... More

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More

In June, multinational technology consultancy Infosys opened its Brilliant Basics experience design and innovation studio in London’s creative hub Shoreditch. Company president R... More

Today's buying environment is propelling businesses to adapt to digital tools such as data analytics to tackle ever-increasing sales targets. Data analytics can help executives cap... More

Hulu is offering a new way to watch old episodes of Seinfeld. Viewers using the Hulu app on Apple TV set-top boxes are able to watch randomized episodes of the sitcom using the "Ya... More

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More

Much like mobile devices a decade ago, voice technology is rapidly infiltrating the enterprise through employees looking for more ways to be efficient and productive.... More

While technology is no longer a barrier to individualised experiences, companies are still failing to achieve these more ambitious tailored digital interactions. In fact, according... More

Internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7... More

Consumers are embracing new ways of shopping, and the lines between online and offline retail continue to blur. The surge in “click-and-collect” for instance, which grew 73 per... More

India has become an important market from the data storage solutions perspective as the country is not only the world's second largest smartphone market after China but it is also ... More

Tech and non-tech companies alike have started changing up their business models so that instead of simply selling you a device and calling it a day, companies would rather sell yo... More

The app review process has grown in importance as Apple increasingly emphasizes its App Store services as a source of revenue and iPhone security as a key selling point. In additio... More

The retail landscape is in a state of metamorphosis. Rising customer expectations and rapid technological innovations are propelling retailers into a new world, where traditional f... More

Years ago, roughly in the final decade of the late, great 20th century and a few years into the 21st, a journalist on the TV beat could fall back on two basic categories of criteri... More

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven ... More

Virtual reality has been the next new thing for five years and counting. Clunky headsets, a dearth of content, and lack of consumer interest have caused VR to stall. Can this much-... More

For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More

Netflix is testing a pop-out player so subscribers can watch content on the service while continuing to use other applications. The feature lets users pop out a screen that floats ... More

The former head of App Store reviews discusses why apps get rejected, competition between Apple and developers, and planning for WWDC.... More