Nielsen Exec: TV Industry Should Work Together to ‘Unlock the Value of Addressable TV’
NEW YORK — Amid the increased complexity of measuring TV viewership, there is a major opportunity for the TV industry to “unlock the value of addressable TV” advertising if e... More
M&E Journal: How Fluid Metadata Spells Opportunity for Content Monetization
By Jim Delli Santi, VP Marketing, Spherex - At MIPCOM 2018, keynote speaker and ITV CEO Carolyn McCall announced ITV’s direct-to-consumer (DTC) service, launching by year end ... More
NAB 2019: Take the Digital Asset Management (DAM) Tours
Each year at the NAB Show, the Smart Content arm of the Media & Entertainment Services Alliance (MESA) brings attendees together for a Las Vegas Convention Center floor tour of the... More
NAB 2019: New Workflow Offerings on Hand From MESA Members
By Jeff Berman and Chris Tribbey – This is the first of three stories previewing some of the workflow solutions being showcased at this year’s NAB Show in Las Vegas. Members... More
M&E Journal: The Future is Now: Asset ID and Tracking with New SMPTE Standards
By Harold Geller, Executive Director, Ad-ID - In a world where content is king, tracking is critical. But the standards by which we identify leading advertising content have lan... More
M&E Journal: Identify and Automate: How the Entertainment Industry Can Monetize EIDR Universal Content Identifiers
Will Kreth, Executive Director, Entertainment ID Registry - “If you can’t identify it, you can’t operationalize or measure it. If you can’t measure it, you can’t monet... More
NAB 2019: MESA Members to Spotlight Connected TV, OTT
By Jeff Berman and Chris Tribbey - Members of the Media & Entertainment Services Alliance (MESA) will be bringing connected TV, OTT and application solutions to Las Vegas ne... More
Smart Hollywood Summit: The Importance of Standards for Consistent Metadata
The media and entertainment (M&E) industry has warmed to the idea that “smart content” is the Holy Grail, but it’s important to reap the benefits of good, consistent metadat... More
Smart Hollywood Summit: The Importance of Building a Blockchain Community
Blockchains, distributed ledgers and related technologies have the potential to revolutionize the way we track and manage natively digital assets and physical artifacts, but the te... More
M&E Journal: Applying Machine Learning and Analytics to Maximize the Value of Your Media Assets
By Hector Leano, M&E Marketing Global Industry Lead, Amazon Web Services - Digital has disintermediated content creators, distributors, and consumers, overturning traditional me... More
Smart Hollywood Summit: Begin Evaluating IP Metadata as Capital
LOS ANGELES — Metadata development creates future value, everyone knows that. So why is metadata often evaluated as an operating expense, and not as a capital expenditure? Tha... More
Google Cloud Security Specialist: No GDPR Compliance Problems
Google Cloud hasn’t experienced any major compliance issues since the European Union’s General Data Protection Regulation (GDPR) went into effect last year and isn’t concerne... More
