M&E Journal: It is the Dawning of the Age of Transparency
By Guy Finley, President, Media & Entertainment Services Alliance (MESA) - I see you. You see me. We see everything. Welcome to the Age of Transparency. It’s a world where we ... More
Q&A: Industry Vet Ludovisi Talks Fan Engagement
By Devendra Mishra, Executive Director, HITS and Chief Strategist, MESA - The emerging direct-to-consumer (DTC) initiatives of the Hollywood studios and networks have been a lon... More
Cognizant CEO: Company to Continue AI, Analytics Investments
Cognizant will continue to invest in artificial intelligence (AI) and analytics as it looks to expand the scope within its three digital practice areas – Digital Business, Digita... More
M&E Journal: For Hollywood, Fusing Creativity with Analytics is Still a Work in Progress
By Devendra Mishra, Executive Director, HITS and Chief Strategist, MESA - Over the past two decades, data analytics in global business have evolved from the early recommendation... More
BTI Studios Acquires German Dubbing Firm Berliner Synchron
Media localization firm BTI Studios Nov. 12 announced the acquisition of Munich-based Berliner Synchron GmbH, as the first professional dubbing studio in Germany, one that’s dubb... More
AWS, Veritone: Machine Learning, AI Can Help Monetize Ads, Content
Machine learning (ML) and artificial intelligence can be used by media and entertainment (M&E) companies to help them monetize broadcast ads and content, according to Amazon Web Se... More
Getting Started with AI
By Mary Yurkovic, Director, Smart Content Council, MESA - Artificial Intelligence (AI) continues to be a big buzzword in the M&E space and for a very good reason. It not only re... More
Google Cloud Exec: Media Companies Should Innovate with Analytics, Machine Learning Amid ‘Tectonic Shifts’
NEW YORK – Every media company today must innovate for the future, and analytics and machine learning (ML) in particular are being used by the most forward-thinking companies in ... More
Deluxe Exec: Content, Metadata Standardization Among Ongoing Industry Challenges
As Deluxe Entertainment continues to use its cloud-based Deluxe One open platform to try and unify global content creation and distribution amid today’s increasingly complex ente... More
HITS Fall: EIDR Identification Can Help M&E Companies Boost Efficiency
Entertainment ID Registry (EIDR) identification and the automation made possible by it can significantly help media and entertainment companies increase efficiency by integrating t... More
M&E Journal: Using Storytelling to Win (Or How I Learned to Love Mass Disruption)
By Bob Gold, Founder, President and CEO, Bob Gold & Associates - Today, data can be mined for insights, but also confused as noise. For example, we just did general consumer aud... More
ESCA Returned to HITS Fall with Innovative, Deep-Dive Supply Chain Solutions
The Entertainment Supply Chain Academy (ESCA) was the Media & Entertainment Services Alliance’s (MESA) first brand, first community and the genesis for the Alliance, and its one-... More
