Erin McPherson,
Head of Content Acquisition,
Strategy & Programming,
Verizon
Erin McPherson oversees the content business across Verizon’s growing number of consumer platforms and services, including Fios, Broadband, Wireless and 5G Home. She and her team drive content strategy, deal negotiation and partner management for a wide array of partners, including major broadcast and cable networks,sports leagues and digital publishers and content creators.
Prior to Verizon, Erin served as Chief Content Officer at Maker Studios, the world’s largest network of short-form online video, acquired by The Walt Disney Company in 2014. In her role at Maker, Erin oversaw the development and production of hit YouTube programming as well as innovative franchises across Disney. Before joining Maker, Erin was Vice President and Head of Video at Yahoo, where she led the company’s foray into original video and oversaw the award-winning Yahoo Studios.
Before joining Yahoo, Erin practiced entertainment and media law, representing a wide number of individuals and companies, including Halle Berry, Ryan Fleck, Anna Boden, Zachary Quinto, Vertigo Entertainment, and others. She also served as in-house counsel for LivePlanet, the media company founded in 2000 by Matt Damon, Ben Afflect, Chris Moore and Sean Bailey as well as at z.com, an early online video company. Prior to that, Erin practiced entertainment and intellectual property litigation, and served as a judicial clerk to the Hon. Consuelo B. Marshall, Federal District Judge in the Central District of California.
Erin is active in the content industry, serving on several advisory boards as well as the Board of Directors of NATPE and the T. Howard Foundation. Erin graduated magna cum laude from Harvard Law School and received her B.A. magna cum laude from Middlebury College. She lives in New York City.
