Games/Interactive

 

Adobe Wants to Bring Digital Marketing to Your Car (Bloomberg)

Adobe has helped companies tackle digital marketing on computers and smartphones. Now, it wants the next key device: your car. New services unveiled Monday to help businesses analy... More

PwC Report: Marketers Will Spend $1.2 Billion by 2019 to Reach Kids on Their Tablets (The Drum)

As children watch less TV, professional services network PwC said it expects the digital advertising market for kids to grow to $1.2bn by 2019 – at which point it will represent ... More

Adobe Looks to the Future with AI, Maker Programs for Everyone (Forbes)

What’s next from the company that has allowed us to create magic with images for the past 35 years? They are looking ahead to redefine the ways we interact with art and technolog... More

IBM Is Curating Content Powered by Watson’s Artificial Intelligence for the U.S. Open (Adweek)

Watson is quickly becoming a fan of tennis. Already a digital savant of music, architecture and film, IBM’s cloud-based artificial intelligence is adding sports to its line of ca... More

Amazon Turns Thousands of Twitch Streamers into Product Pitchmen (Bloomberg)

Amazon.com Inc. will pay commissions to gamers, artists, chefs and others on its Twitch Interactive video-streaming service for selling products to their fans through its retail si... More

Augmented Reality: Apple and Google’s Next Battleground (The Guardian)

This year the next big battleground between the titans of the smartphone industry will be augmented reality, as both Apple and Google duke it out with new phones, cameras and syste... More

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing (Adweek)

Soon enough, your breakfast bar could be your search bar. Your lamp could be how you shop for lightbulbs. Your Chevy or Ford might be your vehicle for finding a YouTube video, like... More

IBM Launches Watson Media at 2017 U.S. Open Tennis Championships

IBM today announced it is launching IBM Watson Media, a new suite of AI-powered solutions on the IBM Cloud that analyze images, video, language, sentiment and tone, at the US Open.... More

Google Delivers an Answer to Apple on Augmented Reality (Bloomberg)

Google has had impressive augmented reality technology for years, but few ways to get millions of people using it. The company thinks it has software to fix that now. Tango, Goo... More

How Artificial Intelligence Will Make Digital Humans Hollywood’s New Stars (THR)

Creating believable digital humans — still considered the most difficult VFX feat — could be the ultimate test of the emerging tech due to the "uncanny valley," the phenomenon ... More

Fitbit Takes on Apple, Google with the Ionic Smartwatch (Digital Trends)

After months of anticipation, Fitbit is finally ready to reveal its new smartwatch. It’s called the Ionic, and it combines the company’s prowess in activity monitoring with a d... More

The Key to AI’s Future: Veritone’s Quest for Collaboration (Forbes)

Veritone caught my attention as one such business, grasping the idea that many AI brains are better than one when used together to solve business problems. Their belief is that the... More

Adobe, Hootsuite Partner to Augment Creative Social Content (MarTech Advisor)

Hootsuite, the social media management platform, today announces integration with Adobe Creative Cloud and Adobe Stock. The collaboration will give customers the ability to access,... More

Disney is Launching a ‘Star Wars’ Treasure Hunt to Lure Fans to Stores (Fortune)

What does it take to generate excitement at physical retail stores these days? Disney thinks a weeks-long treasure hunt in augmented reality across 30 countries should do the trick... More

France, Britain Lead Europe’s Foray Into VR Content Creation (Variety)

They’re already home to two of Europe’s most vibrant film industries. Now France and Britain are leading the way in the region in creating VR content. Between them, the two ... More

LCD Soundsystem Launches ‘Dance Tonite’ VR Experience (Billboard)

LCD Soundsystem recently announced the release of its fourth studio album, American Dream, due in September, and now the New York band has just launched its first VR experience to ... More

Every NFL Team is Involved in EA’s ‘Madden’ eSports Tournament (Engadget)

You've seen conventional sports teams dip their toes in the eSports waters before, but probably not like this. EA is launching the Madden NFL Club Championship today, and it'll hav... More

Sony DADC Moves Into Game Peripherals with dreamGEAR (MESA)

Sony DADC announced today its Consumer Sales business unit, a fresh initiative designed to diversify the business and further position the group as the number one provider of retai... More

AI Is Taking Over the Cloud (MIT Tech Review)

The cloud is getting smarter by the minute. In fact, it will soon know more about the photos you’ve uploaded than you do. Computer-vision technology has improved remarkably over ... More

Blockchain May Give Rise to Even Smarter B2B Marketplaces (Forbes)

Does blockchain mean boom or bust for existing B2B networks? On one hand, blockchain promises to smooth and validate the interactions that take place between organizations and thei... More

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