Smart News Headlines

 

Twitter’s Lucrative Data Business Play (IBT)

Twitter was not always an advertising business, and it doesn’t want to limit itself to promoted tweets. Under second-time CEO Jack Dorsey, the company has been reinvigorating its... More

Vaisala Switches to Qumulo to Handle Growing Volume, Variety and Velocity of Data (SCN)

Vaisala, a global leader in environmental and industrial measurement, has replaced first-generation scale-out storage with Qumulo’s data-aware NAS to stay ahead of performance an... More

FX CEO Says ‘Human Curation’ Is Still More Important Than Data (Adweek)

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront... More

Email Is the New Cookie: The Data Most Publishers Are Missing (HPE Matter)

Before mobile, cookies—small pieces of data that are downloaded to your computer when you visit many web sites—were the primary mechanism for tracking user behavior. But today,... More

Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts (Beet.TV)

The upfronts season, in which US TV networks tempt ad buyers to open their wallets by presenting their roster of programming, has begun – and Nielsen is hoping it is just in time... More

The New Big Data Trend Uniting CIOs and CMOs (HPE)

In the future depicted in “Minority Report,” Tom Cruise manages to stay a step ahead of almost everybody, including psychic mutants and police outfitted with jetpacks. But with... More

Protecting Intellectual Property in the Era of Big Data (SmartData Collective)

Big data is an invaluable tool for forward-thinking companies. As businesses move to improve their operating efficiency and tie key performance indicators to real-world results, in... More

Is There An End In Sight To The Viewability Crisis? (CMO)

In the time it took you to read these words, a second has gone by. In that short period, you could have viewed half an online ad and got the gist of it. That, at least, is the cont... More

Why the Washington Post is Building Chatbots to Deliver the News (Digiday)

When Microsoft’s Tay, the artificially intelligent bot, was taught to be a racist Holocaust-denier by the online masses, traditional publishers got a free lesson in what can go w... More

FilmTrack Announces Acquisition of RoyaltyZone (SCN)

FilmTrack has announced today it has acquired RoyaltyZone, a leading software provider of licensing and royalties solutions. RoyaltyZone's software service and staff will be integr... More

MIT Invents System that Pinpoints Your Location so People Can’t Steal Wi-Fi (IBT)

MIT has invented a new system that makes it possible to locate all the people who are trying to use your Wi-Fi, so that people who try to piggyback on a paid public Wi-Fi service w... More

Macy’s Talks Shop On Its Location Data Strategy (AdExchanger)

Macy’s put that concept into practice with a campaign designed to drive more foot traffic during Black Friday weekend. Shoppers with the Macy’s app who walked into a store duri... More

Nielsen, Dish Sign Pact for Set-Top Data (MCN)

Dish Network has agreed to provide its national and local set-top box data to Nielsen for use in the measurement company’s Total Audience strategy. The deal comes on the heels of... More

For Big Data, It’s ‘Show Me The Money’ Time (Forbes)

Big business has been investing big in Big Data initiatives. But, to what end? A recently released Big Data executive survey, published by my firm, reports that nearly two-thirds o... More

Adobe’s Data Co-op Points to a Cataclysmic Struggle with Google, and the Wider Ad Tech Ecosystem (The Drum)

Software giant Adobe and digital media powerhouse Google are increasingly encroaching upon each other’s traditional patch, in a confrontation that harbingers some of the key deba... More

Can Real-Time Video Watermarking Take a Bite Out of Piracy? (PM)

Even with paywalls and user names and passwords, even though that stream might be broken up by ads, there's a pristine piece of video somewhere in the code—unadulterated video be... More

Signiant Integrates Avid Media Asset Management (Rapid TV News)

Signiant has announced the integration of its Manager + Agents solution with the Avid Interplay | MAM system. Using Signiant’s proprietary transport technology, M+A is claimed to... More

Defying Gravity: How MTV Uses Machine-Learning Algorithms so its Promos will Reach more Viewers in a Fragmenting Audience (B&C)

Network television is at risk of getting caught in a vicious cycle. As the audience fragments in a million different directions, smaller subsets of that audience see promos for new... More

United Music Community asks for a Reform of DMCA’s Safe Harbour Provisions (MusicWeek)

An unprecedented coalition of 19 music industry organisations and over 400 songwriters, artists and managers have filed before the US Copyright Office (USCO), a joint position pape... More

Baseball’s Latest Recruit Is an iPad (WSJ)

There will be a new player in Major League Baseball dugouts this season: the iPad. Apple Inc. and MLB signed a multi-year agreement to equip every team with iPad Pro tablets to hel... More

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