Smart News Headlines

2019 could see three main thrusts being explored by marketers, namely customer journey mapping, content strategy and editorial planning as well as smarter agency-client relationshi... More

More than 90 per cent of the world now can access the Internet through a 3G or higher quality network.However, the latest data from ITU estimated that only 51.2 per cent of the wor... More

One of the first things Amazon “trained” Alexa on was to play music from its Amazon Prime Music collection on Amazon Echo devices. Initial capabilities were merely direct comma... More

Follower fraud became a major concern in 2018, moving beyond 2017’s concerns about state actors manipulating elections to concerns that some influencers were manipulating followe... More

We will not be publishing the Smart Content e-newsletter on Dec. 27. We will return to our regular publishing schedule on Jan. 3. Have a nice holiday, and a Happy New Year!... More

Around the world, SAP technology helps teams, coaches, and athletes tap into the power of data before and after matches, but also during games to gain a competitive edge. Since 201... More

Artificial intelligence is poised to revolutionize nearly every industry, and has already begun transforming the world of marketing, according to a Monday report from IBM Watson Ma... More

1. Data-Driven Creativity Will Be A Strategic Differentiator In Customer Experience. Data is important in getting the customer experience right, but great CX takes a mix of creativ... More

Marketing leaders today have more tools at their disposal than they can count. They’re tuned in to the world of smart devices and AI and they’re curating and adopting the lates... More

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Micro... More

With its acquisitions of Magento Commerce and Marketo, Adobe has officially become the “only” one-stop shop for both consumer- and business-facing enterprises, CEO Shantanu Nar... More

1. More companies will jump on the gig economy bandwagon. Employees are looking for flexibility at work, which is what makes the gig economy so appealing. Flexibility has a huge im... More

This has been a landmark year for the release of new business apps. Vendors, including software industry giants like IBM and SAP, have been flooding the market with hundreds of new... More

It should come as no surprise that 2018 continued to mark another year in the progression of data adoption in business. Companies are pushing forward with efforts to become increa... More

Ben Maughan, TiVo: "While changes across the media ecosystem are inevitably taking place, key components are truly enabling transformational advertisement experiences across platfo... More

Spotify Wrapped is a masterful coup of free advertising and an impressive display of consumer trust at a moment when our faith in tech companies is historically low. After all, to ... More

Adobe has rolled out a raft of new tools in its Adobe Document Cloud, including an industry-first “government ID authentication” service for financial services customers. The a... More

In today’s competitive global market place, excellence in Supply Chains is a key competitive differentiator. Hundreds of turbulent events can trigger volatility in supply markets... More

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today will begin pushing the industry for widespread adoption of Ad-ID a... More

Ventana Research asserts that by 2021, only 50% of organizations will have transformed their business processes to be more intelligent and automated by embracing digital technology... More