Technology

 

Why CMOs And CIOs Are This Year’s New ‘It’ Couple (CMO)

Traditionally, we think of CMOs handling customers and CIOs tackling tech. But in the age of the data-driven customer, those lines are not so sharply delineated. For businesses acr... More

And the Crowd Goes Wild: To Draw a New Generation of Fans, Stadiums Get Smart (HPE Matter)

To adapt, arena operators started at the level of IT and communications infrastructure. Wi-Fi and 4G technologies were once viewed as novelties. Today, they’re basic requirements... More

Who Will Build the Music Industry’s Global Rights Database? (MBW)

The failure of the Global Repertoire Database (GRD) has left many people scratching their heads, wondering how such a huge problem can ever be solved. Optimists such as Benji Roger... More

IBM Bets Big On Blockchain, The Bitcoin Technology That Could Revolutionize Business (IBT)

IBM will announce its plans for developing blockchain, the distributed ledger technology underpinning bitcoin, on Tuesday, according to a report by the Wall Street Journal, as the ... More

How Barneys is Digitizing its New York City Flagship Store (Digiday)

Barneys is launching an iBeacon platform with its mobile app that will alert users when new content is uploaded, as well as help customers navigate the store. Beginning today, when... More

Google Announces Partnership To Bring Visual Recognition To Smartphones (MBTMag)

In the near future, Google believes that smartphones will be equipped with the technology needed to recognize faces and objects entirely on their own. The tech giant last week anno... More

Podcasts Try Dynamic Ad Insertion (AdExchanger)

Is dynamic ad insertion finally coming to podcasting? New audience measurement guidelines released Thursday by a collection of public radio companies address one of the big concern... More

More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters (ML)

Near each screen will be a beacon transmitting its location identifier. That location ID will be picked up by those theater patrons in the lobby who have a supported app installed,... More

How PayPal Fights Fraud with Predictive Data Analysis (TechTarget)

To identify potential cases of fraud, Wang's team analyzes historical payment data to identify features that may indicate an attempted scam. Things like what type of device the req... More

CBS May Be Super Bowl’s Biggest Ad Winner As Cross-Device Streaming Spikes (AdExchanger)

Somewhere between Drake's turn for T-Mobile, Mountain Dew's "Puppy Monkey Baby" and Anthony Hopkins shilling for TurboTax.com, another brand scored: CBS, the exclusive network part... More

The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future (MarketingLand)

Publishers need to start by integrating mobile deep links within all their promotions. Deep linking sends app users directly from one app to another, or it opens an app from the mo... More

How The Purpose Of Mobile Will Change In 2016 (CMO)

One of Millward Brown’s digital predictions for 2016 is that mobile innovations that are as useful for consumers as regular apps will become more widespread. This year will see b... More

Data Marries Design to Drive Customer Success in 2016 (UX Magazine)

Big data and design have left their mark on various industries and business functions and now have their sights on customer experience. Data helps us uncover valuable opportunities... More

‘PBS NewsHour’ Archive To Be Digitized (TVNewsCheck.com)

Public media producer WGBH Boston, the Library of Congress and WETA Washington will digitize, preserve and allow the public online access to PBS NewsHour’s predecessor programs f... More

Infor, Kurt Salmon Team Up to Bring Next Generation Retail Solutions Into the Social and Digital Age (MW)

Infor and Kurt Salmon plan to work together to reduce the need for customization and are focusing on delivering solutions that generate significant speed to value through a cloud s... More

Equinix, AT&T, Verizon Join Facebook’s Open Source Data Center Project (Data Center Knowledge)

As their networks become increasingly virtualized, telecommunications company offices will function and look more like data centers, and the companies are looking for the most effe... More

Why Emojis are a No-Brainer for Digital Communication (Los Angeles Times)

Aside from widespread adoption of the icons, which began after Apple made emojis available on its iOS mobile operating system in 2011, with Android following in 2013, emojis have b... More

Leveraging Blockchain Technology To Revolutionize Music Industry (Forbes)

While growing interest in blockchain technology from companies to governments shows little sign of abating and even the Chinese authorities are looking to create their own digital ... More

The NBA Is Wisely Opening Up Its SportVU Data To Fans And Media Outlets (SportTechie)

The growth and influence of statistical match analysis has shaped huge portions of high level sport in recent times, with basketball being no exception. The NBA’s running partner... More

Spotify Buys Cord Project And Soundwave To Expand Messaging, Social Features (TechCrunch)

The reason this is interesting for Spotify is that it could help the service be more of a platform for its 75 million users. As we wrote last week when Spotify announced a deal wit... More

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