In the late 1990s, Microsoft Office macros were a favorite vehicle for surreptitiously installing malware on the computers of unsuspecting targets. Microsoft eventually disabled th... More
Tag Archives: adobe
It’s 2016, so Why is the World Still Falling for Office Macro Malware? (Ars Technica)
Announcing Automated On-Boarding for New Users of MediaSeal Security (Fortium)
New users of MediaSeal can now securely on-board themselves making it easier and quicker to get set up without the need for support. MediaSeal file encryption at-rest secures file... More
Adobe’s Shift To The Subscriber Model Is Paying Off (IBD)
A bird in the hand may be worth two in the bush, but turning to a subscription model means that you think a lot more than two birds are in the bush. Adobe Systems has been transiti... More
Sydney Opera House Picks Adobe for Digital Transformation Project (FinancialReview)
The digital transformation will give the Sydney Opera House a new website, new marketing software and the ability to analyse more big data insights. Sydney Opera House chief execut... More
Adobe: TV Everywhere May Finally Be Getting Somewhere
By Chris Tribbey In the past TV Everywhere has been assailed as difficult to access and poorly marketed to consumers. But according to Adobe’s fourth quarter 2015 “ Digital... More
Adobe Primetime Gains Dynamic Ad Insertion for DASH Video: MWC (StreamingMedia)
At the Mobile World Congress in Barcelona, Spain, Adobe announced that Primetime, its platform for multiscreen TV content and advertising, now offers dynamic ad insertion (DAI) in ... More
Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data (TechCrunch)
Adobe is giving customers access to more data with the launch of a new product, the Audience Marketplace. The company already offers the similarly named Audience Manager, where cus... More
ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M (TechCrunch)
While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: t... More
Adobe Campaign Connects With Big Data (DMB)
Because we are entering a new marketing era where message personalization and contextualization can make your campaign a success or a failure, the more good, clean data you have at... More
Adobe Fuels Data Use Through Analysis Workspace (MediaPost)
Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled with data they can share across their o... More
Adobe and Livefyre Partner to Bring Curated Social Content to Brand Experiences (DMB)
Bringing the totality of branded and social curated content together is a unique opportunity and capability that the joint Adobe and Livefyre partnership brings to marketers. Accor... More