Tag Archives: Super Bowl

Super Bowl LVII Sets Records with 123.4M Viewers (TV Tech)

CBS Sports’ coverage of Super Bowl LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered record audiences with a total au... More

Super Bowl LVI Watched by 112.3M in U.S. (TV Tech)

The game set records for streaming and was the most watched Super Bowl in five years, NBCU reported.... More

Super Bowl Viewership Poised to Increase This Year Thanks to Gen Zers, Millennials (Morning Consult)

Share of adults 18-34 who say they expect to watch Bengals-Rams is up 23% from Buccaneers-Chiefs last season.... More

MESA Sponsors Feb. 9 Super Bowl Celebrity Golf Tourney

MESA is sponsoring the Feb. 9 Super Bowl LVI Celebrity Golf Tournament, to be held at the Brookside Golf Club next to the Rose Bowl in Pasadena, with proceeds going to help the edu... More

Super Bowl Sunday Meets the Streaming Wars (FV)

Live sports broadcast rights continue to be the most reliable money makers for cable companies. But that’s changing along with the ways that fans follow their teams and watch gam... More

Super Bowl to Stream on Multiple ViacomCBS Platforms (B&C)

CBS All Access, CBSSports.com, CBS Sports app to show the big game.... More

Fox Will Cut Back on Commercial Breaks in 2020 Super Bowl (Variety)

Fox has an intriguing new offer for Super Bowl advertisers: a complete reworking of the gridiron for the game’s glitzy commercials. Fox intends to cut one commercial break from e... More

CBS Notches Super Bowl Streaming Record Amid TV Low (Sports Pro)

CBS set a new streaming record during its over-the-top (OTT) coverage of the Super Bowl on Sunday. The finale to the National Football League (NFL) season drew an average 2.6 milli... More

Super Bowl: Streaming Services Take Over the Big Game (Media Post)

This year’s Super Bowl could just as easily have been called The Streaming Bowl. No fewer than seven subscription streaming video services advertised during the big game, all hop... More

Why This Year’s Matchup Might be the Last 4G Super Bowl in History (Tech Republic)

This year's Super Bowl LIII showdown between the Rams and Patriots could be the last 4G Super Bowl in history. Large sporting events such as the Super Bowl are one of the first are... More

The Future of Super Bowl Ads Doesn’t Include TV – or Football (Wired)

The world has changed a lot since 1984, when Apple’s blockbuster Super Bowl commercial introduced the Macintosh as the antidote to an Orwellian future and catapulted the brand to... More

Super Bowl on the Big Stream: More Cord-Cutters Will be Watching (Houston Chronicle)

Video streaming accounts for a fraction of the Super Bowl audience because the game is broadcast on an over-the-air carrier. Still, streaming is a significant growth area, and the ... More

7% Plan to Buy a TV for Super Bowl (Twice)

Consumers plan to spend some $14.8 billion on Super Bowl-related fare for next month’s Big Game, including food, beverages, team apparel and TVs. According to an annual survey by... More

YouTube TV Opens to the Whole U.S. Ahead of Super Bowl LIII (Venture Beat)

Google is today expanding its premium YouTube TV streaming service to the majority of locations in the U.S., with the rest to follow shortly. YouTube has long evolved beyond its or... More

4K, 8K Cameras Will Capture the Action at Super Bowl LIII (TVB Europe)

CBS Sports will employ a total of 115 cameras including 16 cameras with 4K capabilities as well as nine Sony 4800 camera systems strategically placed around the stadium. The camera... More

NBC’s Stream of Super Bowl LII Peaks at 3.1M Concurrent Streams (MCN)

Calling it the most live-streamed Super Bowl ever, NBC said the stream of Sunday’s matchup between the Philadelphia Eagles and the New England Patriots delivered an average minut... More

Streaming Services Invade the Super Bowl (Media Post)

The Super Bowl may still be the biggest program on broadcast television (at least according to ad costs), but a paradigm shift was evident to anyone watching the commercials during... More

NBC’s Super Bowl Goal: A Glitch-Free Livestream (CNET)

The Super Bowl, one of TV's biggest events of the year, is happening again Sunday. But Rick Cordella won't really be watching. As the head of NBC Sports Digital, Cordella will lead... More

Super Bowl Streaming: What to Expect in Terms of Video Quality (TechHive)

For cord-cutting football fans, streaming the Super Bowl is easier than it used to be. Now, you can watch the game from a variety of streaming sources, with the same coverage—and... More

YouTube is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns (Adweek)

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots... More