Tag Archives: Super Bowl

CBS Sports’ coverage of Super Bowl LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered record audiences with a total au... More

The game set records for streaming and was the most watched Super Bowl in five years, NBCU reported.... More

Share of adults 18-34 who say they expect to watch Bengals-Rams is up 23% from Buccaneers-Chiefs last season.... More

MESA is sponsoring the Feb. 9 Super Bowl LVI Celebrity Golf Tournament, to be held at the Brookside Golf Club next to the Rose Bowl in Pasadena, with proceeds going to help the edu... More

Live sports broadcast rights continue to be the most reliable money makers for cable companies. But that’s changing along with the ways that fans follow their teams and watch gam... More

CBS All Access, CBSSports.com, CBS Sports app to show the big game.... More

Fox has an intriguing new offer for Super Bowl advertisers: a complete reworking of the gridiron for the game’s glitzy commercials. Fox intends to cut one commercial break from e... More

CBS set a new streaming record during its over-the-top (OTT) coverage of the Super Bowl on Sunday. The finale to the National Football League (NFL) season drew an average 2.6 milli... More

This year’s Super Bowl could just as easily have been called The Streaming Bowl. No fewer than seven subscription streaming video services advertised during the big game, all hop... More

This year's Super Bowl LIII showdown between the Rams and Patriots could be the last 4G Super Bowl in history. Large sporting events such as the Super Bowl are one of the first are... More

The world has changed a lot since 1984, when Apple’s blockbuster Super Bowl commercial introduced the Macintosh as the antidote to an Orwellian future and catapulted the brand to... More

Video streaming accounts for a fraction of the Super Bowl audience because the game is broadcast on an over-the-air carrier. Still, streaming is a significant growth area, and the ... More

Consumers plan to spend some $14.8 billion on Super Bowl-related fare for next month’s Big Game, including food, beverages, team apparel and TVs. According to an annual survey by... More

Google is today expanding its premium YouTube TV streaming service to the majority of locations in the U.S., with the rest to follow shortly. YouTube has long evolved beyond its or... More

CBS Sports will employ a total of 115 cameras including 16 cameras with 4K capabilities as well as nine Sony 4800 camera systems strategically placed around the stadium. The camera... More

Calling it the most live-streamed Super Bowl ever, NBC said the stream of Sunday’s matchup between the Philadelphia Eagles and the New England Patriots delivered an average minut... More

The Super Bowl may still be the biggest program on broadcast television (at least according to ad costs), but a paradigm shift was evident to anyone watching the commercials during... More

The Super Bowl, one of TV's biggest events of the year, is happening again Sunday. But Rick Cordella won't really be watching. As the head of NBC Sports Digital, Cordella will lead... More

For cord-cutting football fans, streaming the Super Bowl is easier than it used to be. Now, you can watch the game from a variety of streaming sources, with the same coverage—and... More

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots... More