The recombined CBS and Viacom will have a massive content library that will be able to take advantage of an entertainment marketplace that continues to evolve, according to David N... More
Tag Archives: viacom
Merged CBS, Viacom Will Be ‘Well-Equipped to Take Advantage’ of Evolving Marketplace: CBS Exec
CBS and Viacom Reach Merger Deal (CNBC)
CBS and Viacom have agreed to merge, ending years of on-and-off talks. The new company will be called ViacomCBS, and Viacom’s CEO, Bob Bakish, will be the CEO of the combined com... More
Viacom CEO Touts Paramount’s ‘Incredible Value’ of Pay Window Rights (THR)
The studio, which currently has a multiyear licensing deal with Epix, has moved from beyond its turnaround phase, Bob Bakish says. ... More
Viacom CEO: Company Made Progress With OTT, Paramount in Q2
Viacom made strides in its second quarter (ended March 31) on multiple fronts, including Paramount Pictures and expansion of its TV network distribution across traditional, digital... More
Viacom Strengthens Streaming Strategy by Adding its Flagship Brands to Pluto TV
Viacom is widening its streaming presence by adding the company’s four most iconic network brands to the Pluto TV free streaming TV service May 1. Viacom is adding BET, Comedy... More
NAB 2019: Google Cloud Makes AI Deployment Easier, Partners with Viacom
LAS VEGAS — Google Cloud announced both new partnerships and new tech advances at the NAB Show, with Viacom looking to Google to automated content tagging, discovery and intellig... More
Viacom Acquires Free Streaming Platform Pluto TV for $340M (THR)
As its competitors rush to launch Netflix-style subscription streaming services, Viacom is making a bet on free programming. The company is paying $340 million in cash to acquire f... More
Viacom Plans ‘Multifaceted’ Approach to OTT in 2019 (Media Post)
Viacom is all-in on embracing over-the-top video, but the company is forging what CEO Bob Bakish believes is a “differentiated strategy” than some of its competitors. That diff... More
OTT Provided a Q4 Boost for Viacom
The strong performance of “Mission: Impossible – Fallout,” combined with growth in revenue from over-the-top (OTT) streaming and other digital services, helped Viacom report ... More
Viacom Expands Content Efforts on Snap, YouTube, Twitter (Variety)
Viacom Digital Studios is stepping up its programming investments on social media with a new slate of content unveiled Wednesday at the NewFronts West event in Los Angeles. The yea... More
Paramount Pictures ‘Turnaround’ Gave Viacom a Q3 Boost
The improved domestic theatrical performance by Paramount Pictures, driven by strong box office for the movies “A Quiet Place” and “Book Club,” provided Viacom a significan... More
Viacom, NYT Share How They ‘Gamify’ the Data Experience (SCN)
Three experts from three very different media and entertainment companies gathered July 24 for a panel discussion on how to use data and analytics to attract and retain their custo... More
Hulu Inks Viacom Licensing Deal (Variety)
Hulu has struck a new agreement with Viacom for library content covering several hundred TV episodes and movies, including exclusive streaming access to the full run of MTV’s ani... More
Viacom Unveils Broad Slate of Digital Content, VidCon Expansion Plans (Variety)
Viacom’s message to Madison Avenue at its first Digital Content NewFronts song and dance: It is, finally, strategically positioned to deliver concentrated internet audiences at s... More
CBS, Viacom CEOs Stress Significance of OTT, Direct-to-Consumer Streaming Initiatives
The CEOs of CBS and Viacom stressed the importance of their over-the-top (OTT) streaming initiatives, especially their direct-to-consumer (D2C) offerings, at the Morgan Stanley Tec... More
Viacom CEO: Company’s New Streaming Service to ‘Complement’ Existing OTT Services
The new direct-to-consumer (D2C) streaming video service that Viacom plans to launch before the end of the company’s current fiscal year is designed to serve as a “complement p... More
Viacom CEO: Philo ‘Skinny’ Bundle Helps Fill ‘Gap in the Market’
The Philo entertainment streaming service that was recently announced at $16 a month stands to satisfy at least some of the pent-up U.S. consumer demand for a non-sports, over-the-... More
Avid Enters Into Multiyear Enterprise Agreement with Viacom to Enhance its Production Infrastructure Worldwide (MESA)
Avid today announced a multiyear enterprise agreement with global entertainment company Viacom to enhance its worldwide production infrastructure on Avid’s MediaCentral® platfor... More
Viacom CEO: U.S. Pay TV Market Still Desperately Needs Sub-$40 OTT Bundle
The U.S. TV market continues to desperately need a skinny over-the-top (OTT) TV bundle priced under $40, according to company CEO Robert Bakish. The market is still “in a tran... More
Viacom CEO: Company Continues to Seek Sub-$40 OTT TV Bundles
Viacom continues to search for sub-$40 over-the-top (OTT) “skinny” TV bundles to meet the demands of U.S. consumers who increasingly want access to content when they want it, a... More