Jeff Jacobs, SVP of production planning, strategies and operations for Viacom Media Networks Music and Entertainment Group, spent a good chunk of his dozen-plus years with Viacom w... More
Tag Archives: viacom
CNBC, Viacom Increasingly Look Toward Metadata
Hulu Expands Content Deal With Viacom (HMM)
Hulu June 20 announced a new agreement with Viacom for exclusive subscription streaming video-on-demand (SVOD) rights to TV Land dramedy "Younger." All past episodes of the series ... More
Viacom CEO: In ‘Advanced Discussions’ for $20/Month Entertainment TV Bundle (Deadline)
Viacom and other entertainment-focused programmers are in “very advanced discussions” with cable and satellite companies to offer a bundle without news and sports costing $20 o... More
Viacom CEO: OTT Could Be Greater Driver of Pay TV Penetration Outside the U.S.
The increasing number of over-the-top (OTT) “skinny bundles” stand a greater chance of boosting pay TV penetration outside the U.S. than inside the country, according to new Vi... More
Viacom Execs: ‘Data Democratization’ is Important for Better Decision-Making
NEW YORK — The “democratization” of data is important today for better decision-making in the entertainment industry, according to Viacom data strategy executives. To help... More
Viacom says it’s Keeping its Newest Shows Away from Streaming Services (Recode)
Do you like watching shows from MTV, Comedy Central and other Viacom-owned networks? Then Viacom has a message for you: You’re going to have watch them via a pay TV company. Actu... More
Viacom Unveils Five-Point Turnaround Plan (MESA)
New Viacom CEO Robert Bakish laid out a five-point plan on Feb. 9 that he told analysts was designed to improve the company’s performance. Key elements of the plan include the c... More
Plans for CBS, Viacom Merger Called Off After Redstones Pull Support (Forbes)
This morning, Sumner and Shari Redstone, the CEO and president of the holding company National Amusements, respectively, withdrew September’s proposal to merge the company’s tw... More
Ad Buyers Are Bullish on Possible Viacom-CBS Reunion (WSJ)
As Viacom Inc. and CBS Corp. explore a merger that would reunite the two media companies after more than a decade, media buyers who control a large portion of their ad revenues are... More
Prime Focus Technologies Delivers ‘Digital Next’ Offerings for Viacom’s VOOT (MESA)
Prime Focus Technologies has signed a deal with Viacom18 to deliver a 'Digital Next' workflow solution for VOOT, their recently launched OTT video platform. In addition to being th... More
Viacom Ad Deals Using comScore Data (B&C)
Viacom has done a larger-than-expected number of data-driven ad deals based on its Viacom Vantage product and more than half of those will use data from comScore rather than Nielse... More
Importance of SVOD Stressed By AMC Networks, Fox, Viacom
The importance of subscription video on-demand (SVOD) services was a common theme during the latest earnings calls of AMC Networks, 21st Century Fox and Viacom. The significance of... More
Content Companies Commend Box-Ditching Effort (B&C)
Major content companies 21st Century Fox, Time Warner, Viacom, CBS and Scripps offered their support for the basics of cable operators' "ditch the box" set-top proposal in meetings... More
Viacom, AmEx Team To ‘Predictively’ Target Consumers Based On Actual Purchase Data (MediaPost)
Viacom has announced a first-of-its-kind deal with American Express that will integrate actual consumer purchasing data into a “predictive” targeting engine that advertisers an... More
Viacom Aims to Make Data Accessible to All Marketers (AdAge)
Viacom wants to make data a part of nearly every deal it does during this year's upfronts. To do it, the cable programmer, whose networks include Nickelodeon, MTV, Comedy Central a... More
DVD, Blu-ray Sales Lift Viacom Profits In Fourth Quarter
Viacom reported Feb. 11 a $214 million increase in fourth-quarter profitability for its filmed entertainment unit, reflecting among other things a higher year-over-year contributio... More