Tag Archives: Virtual Reality

On the heels of Sony Pictures Home Entertainment's release of Ghostbusters: Answer the Call on disc, the studio has launched the Ghostbusters VR — Now Hiring app for iOS and Andr... More

Disney’s live-action-and-CGI remake of “The Jungle Book,” released earlier this year and directed by Jon Favreau, was widely praised for its lifelike (and entirely digital) a... More

A new study by Juniper Research has found that the revenue from virtual reality hardware, including headsets, peripherals and 360° cameras, will reach more than $50bn by 2021. Thi... More

Alejandro Inarritu is stepping into the world of virtual reality. The director will re-team with long-time collaborator cinematographer Emmanuel Lubezki on a experimental short vir... More

Virtual reality needs content if it’s ever going to take off in a meaningful way. And while thus far that’s largely been focused on gaming, we’re finally starting to see stud... More

Virtual reality already had a large presence this year at the Consumer Electronics Show, E3 and Gamescom and now it’s being heavily touted at IFA in Berlin through Sept. 7, and i... More

Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an onlin... More

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from o... More

Only a few acts have delivered live concerts in virtual reality. Coldplay recorded a show in virtual reality in 2014, and the start-up JauntVR has released several concert clips, i... More

Is virtual reality the future of sports coverage? Conceptually, it’s a no-brainer; VR technology can put viewers in the center of the action. And there’s no shortage of players... More

Is virtual reality the future of sports coverage? Conceptually, it’s a no-brainer; VR technology can put viewers in the center of the action. And there’s no shortage of players... More

Pokemon Go has become the most popular mobile game in the history of mobile gaming in the U.S., according to new data from Surveymonkey. The augmented reality game now has more U.S... More

GameStop isn’t the only U.S. retail chain jumping on the virtual reality (VR) bandwagon early. Best Buy and Microsoft Store locations are among other retailers who are selling th... More

Analysts have been fiercely debating just how quickly consumers will get into virtual reality but there’s been precious little data to inform the arguments. The major companie... More

As Nintendo continues to struggle through the current video game console cycle with the underperforming Wii U, the company is counting on its next console, code-named NX and shippi... More

Is virtual reality going to be the next big thing in how we watch live sports? The immersive technology gets its chance to play on the big stage next month when NBC will offer VR p... More

Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it’s no surprise that the two collided during the Cannes Lions advertising festival i... More

People are starting to realize the exciting potential that VR has in entertainment to the point where the world’s first permanent VR theatre opened up in Amsterdam. Million of pe... More

For any format to take hold and then take off in popularity and usage, there has to be a supply of content. Let’s take a moment to remember the sales cycle for newly introduced H... More

Gaming usually is the first thing most people automatically think of when it comes to the promises of virtual reality. But consumers are actually showing VR interests far beyond ju... More