Tag Archives: youtube

NFL Renews Alliance With YouTube As It Expands Video Offerings (Deadline)

A month after the NFL sold Thursday Night Football streaming rights to Twitter, the league has agreed to expand the content on its YouTube channel — part of a multi-year renewal ... More

Amazon Takes Familiar Page from YouTube Playbook

Amazon jumped hip-deep into the video production pool Tuesday with the launch of its new Amazon Video Direct service, which allows Amazon users to take a page from YouTube’s play... More

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets (Adweek)

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,... More

YouTube Said to Plan ‘Unplugged’ Online TV Service for 2017 (Bloomberg)

YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet, people familiar with the pla... More

Skinny Bundles at Hulu, YouTube? Fat Chance – Opinion (Variety)

First it was Hulu, now it’s YouTube: Everyone wants in on the skinny-bundle business. And it’s not going to happen. At least not in the way you might assume. Just hours after H... More

YouTube Changes Content ID Rules to Allow for Money Collection During Rights Investigations (Billboard)

Internet video giant YouTube has made a change in its Content ID evaluation process that will benefit creators whose work has been improperly challenged by a rights holder. Admitti... More

YouTube’s Quest for TV Advertising Dollars (WSJ)

Cord-cutting is on the rise, ratings for many networks are in decline, Web video consumption is surging and there’s a new crop of stars on digital media. Surely, marketers are ch... More

YouTube Gears Up to Enter Battle for Music Streaming Exclusives (MBW)

Initially, YouTube is starting small: making a play to create exclusive video from emerging artists via an existing training initiative called Foundry. According to Bloomberg, rece... More

YouTube vs. Top Three Music Labels (IBT)

The top three music labels are set to renegotiate their licensing deals with Google-owned streaming giant YouTube, the Financial Times reported Sunday. Falling album sales and the ... More

Record Labels Slam YouTube, Ad-supported Streaming Services (NY Post)

YouTube and other free, ad-supported music streamers are ripping off recording artists by failing to pay them their fair share of royalties, a music industry group claimed in a sca... More

YouTube Still Rules Online Video World (HMM)

Google-owned YouTube continues to dominate online video traffic, generating the bulk of the search behemoth’s 243.6 million unique desktop/mobile visitors in February, according ... More

YouTube Stars Invade Hollywood: How Studios Are Cashing In (Hollywood Reporter)

There have been some glitzy movie premieres for the YouTube world's biggest celebrities. Smosh: The Movie fans packed Westwood's Village Theater, Lilly Singh debuted her documentar... More

WWE did 8 Billion YouTube Views Last Year (Digiday)

A chokeslam goes a long way on YouTube. It helped WWE gain 8 billion views on the platform last year, which has in turn helped the WWE recruit new subscribers to its streaming netw... More