Discovery

 

Perpetually on the Hunt for Young Men, Brands are Betting on eSports (Digiday)

The interest from brands has been so great this year that talent agency WME IMG recently hired two more salespeople to service the accounts. “Of the top 10 advertisers globally, ... More

Netflix Discloses Binge-Viewing Data (HMM)

When Netflix borrowed a selling point of complete TV show seasons on DVD for its original streamed series, the social phenomenon of binge viewing — watching consecutive episodes ... More

MarkLogic Aids BBC Store Creation (TVBEurope)

MarkLogic has been selected by the BBC to provide the database platform at the heart of the BBC Store. The operational and transactional Enterprise NoSQL database provider has work... More

Snapchat User Base to Surpass Twitter, Pinterest in U.S. This Year – Study (Variety)

Snapchat is on pace to grow the number of U.S. active users a blistering 27% this year, to hit 58.6 million — topping Twitter and Pinterest for the first time, according to resea... More

Game, Set, Match: Wimbledon Inks a Three-Year Deal with Snapchat (Digiday)

Wimbledon has a long, proud history as the home of British tennis. It is also, to be fair, a bit stuffy. Enter Snapchat, naturally. The tournament, which kicks off June 27, has ink... More

James Murdoch: ‘Incremental’ TV Channels At Risk As Competition Grows (Deadline)

Time is running out for “hundreds” of “incremental spin-off [pay TV channels] that came up since the late ’80s,” Fox CEO James Murdoch told an investor gathering this mor... More

Most Consumers Prefer to ‘Discover’ Content, Not be Bombarded by Information (The Drum)

The millennials, defined as those who reached adulthood around the year 2000, are driving both B2C and B2B marketing trends and their overwhelming preference for personalized cont... More

Brands Want To Predict Your Behavior By Mining Your Face From YouTube Videos (Motherboard)

Technologies like predictive video seem to have recently caused advertisers to flock to video platforms, enabling them to mine previously-unattainable forms of human behavioral dat... More

Akamai, Hotstar Renew Partnership in India to Scale for Live Sports Events (VOD Professional)

Hotstar, India's premium video streaming platform and Akamai Technologies, a global provider of content delivery network (CDN) services, have announced the renewal of their partner... More

Fox Futurist: VR’s Time Has Finally Arrived (B&C)

Ted Schilowitz was all set to deliver a presentation on virtual reality here May 25, but when he first took the stage, he did something odd — and hilarious — instead. The techn... More

For the VR Generation, the Differences Between TV and Movies may Already be Irrelevant (LA Times)

As questions of blurring arise between film and TV, it's worth asking how specific creators and companies are dealing with these changes. But it also pays to take a broader look. F... More

Netflix Hack Day Results Include Private Listening, Personalizable Home Page (Variety)

Earlier this month, Netflix engineers and designers came together in the company’s cafeteria in Los Gatos, California to spend a day of tinkering and hacking in order to try new ... More

There are More Outlets for ‘Niche’ Sports than Ever Before (Digiday)

If you’re the NFL, NBA or MLB, finding distribution is pretty easy. With live sports being one of the few remaining things that can guarantee large viewing audiences, TV networks... More

Facebook Tests ‘Music’ Videos to Keep Eyeballs from YouTube (New York Post)

Facebook’s music offensive, aimed at keeping user-generated content inside its walls, emerges just days after Jeff Bezos’ Amazon announced it would launch Prime Video Service a... More

How Adobe Is Connecting Virtual Reality With the World of Product Placement (Adweek)

Adobe is debuting Virtual Cinema, a feature that will allow Primetime clients to develop experiences for users to enter a virtual environment. According to Adobe, users will be abl... More

Rovi’s Fan TV Adds Voice Search (B&C)

Users of the Rovi-owned content discovery platform Fan TV will now have the ability to search for content via voice, with the conversational voice feature the first geared exclusiv... More

Are Content Discovery Platforms Replacing Generic Search? (MarketingLand)

Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few letters and retrieving what seemed like an en... More

Artificial Intelligence and the Potential of Next-Generation Dating Apps (HPE Matter)

The latest mobile dating apps—the most popular being Tinder, Happn, Grindr and Bumble—hint at how technology could change courtship in the years to come. Instead of earlier mod... More

Twitter Adds ‘Go Live’ Button To App (IBT)

Twitter is ramping up its push into live video. A “Go Live” button, which provides a one-tap navigation to Twitter’s Periscope app, is now available to some Android users in ... More

Social Media Finds New Role as News and Entertainment Curator (NY Times)

By the end of last week, Mark Zuckerberg said that Facebook would conduct “a full investigation” into accusations that editors at the company prevented news stories from conser... More

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