Data

Midsize businesses grow in many ways, such as securing partnership investment and securing loans to strengthen operations. The success of these strategies comes down to the company... More

What comes to mind when you hear the term “self-service analytics?” For most of us, we think of data visualization and tools. What we don’t consider is how to enable our data... More

The currency of tomorrow isn’t what you think: It’s not cold hard cash, precious metals, land or even cryptocurrency – it’s data. In the very near future, every company in ... More

Long the domain of elite data miners, SAS wants to engage the rest of the analytics team for the full analytics lifecycle. SAS’s opportunity is in transitioning its portfolio to ... More

Nielsen launched a new technology, product and commercial initiative as part of a deal combining its Gracenote division’s Automatic Content Recognition (ACR) technology with what... More

IoT technology is now fully mainstream, and those businesses that employ it are reaping the benefits, new research has declared.... More

Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating t... More

The Warriors intend to use Google Cloud's services to automate data workflows, create machine learning models, visualize data and share analytics with coaches, staff and players.... More

It’s no secret that competition is tight for talent these days. But global tech consultancy firm, Infosys, has got a novel approach: If they can’t find the talent pools, then t... More

HCL Technologies has partnered with Harris Geospatial Solutions to provide an AI-driven, remote sensing data analytics system for its utilities customers. “The utilities industry... More

Data analytics isn’t just the realm of high-tech industries any more. It’s making inroads into a wide variety of organizations, from financial firms to sports teams to medical ... More

Object storage has most often been selected for unstructured data due to cost considerations for unstructured data, such as video, audio, sensor data, emails, IoT etc. is growing m... More

Marketers still struggle to determine what motivates consumers to make a purchase or take another action. Bringing together a variety of data sources allows marketers to follow con... More

1. Consumers will prefer to use their voice to engage, research and buy. Voice is clearly a rising channel for customer engagement. It seems like not long ago that smartphones were... More

Data has become one of the most valuable commodities for modern businesses. However, sometimes with great plenty, comes great responsibility. The big data revolution has made it ne... More

Whether you sit in marketing, advertising, or IT, you know that the key to success for any company is twofold: a solid understanding of your customer, and delivering compelling and... More

We seek ever more data for a good reason: it’s the commodity that fuels digital innovation. However, turning those huge data collections into actionable insight remains a difficu... More

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But ... More

Netflix tracks not only its subscribers’ preferences and habits but also how quickly they watch each episode and how many episodes they watch in one night. It organizes its libra... More

Box has launched a UK content storage zone to ensure organisations can meet data regulations post-Brexit. Box Zones UK consists of a primary data centre in London, as well as a sec... More