Data

Data has become one of the most valuable commodities for modern businesses. However, sometimes with great plenty, comes great responsibility. The big data revolution has made it ne... More

Whether you sit in marketing, advertising, or IT, you know that the key to success for any company is twofold: a solid understanding of your customer, and delivering compelling and... More

We seek ever more data for a good reason: it’s the commodity that fuels digital innovation. However, turning those huge data collections into actionable insight remains a difficu... More

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But ... More

Netflix tracks not only its subscribers’ preferences and habits but also how quickly they watch each episode and how many episodes they watch in one night. It organizes its libra... More

Box has launched a UK content storage zone to ensure organisations can meet data regulations post-Brexit. Box Zones UK consists of a primary data centre in London, as well as a sec... More

Sandeep Gupta, Amazon’s vice president of Fire TV product development, said the Fire TV software will expand to more areas, including additional smart TVs, cable boxes, and possi... More

When someone takes a “deep dive” into data, it has never been literal — until now. Data visualization is a growing field that, along with artificial intelligence (AI), is imp... More

If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audien... More

Spotify will begin allowing advertisers to sponsor its flagship Discover Weekly playlist, which generates a 30-song playlist of new music each week based on a user’s listening ha... More

MicroStrategy today launched a new release of its longstanding business intelligence platform, MicroStrategy 2019, that comes with big promises. The company says that salespeople w... More

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

Perhaps it is time for a new approach, where advertisers think not only about the value of the media themselves, but also about the value of the data that guides ads as well?... More

Across any industry, data is an imperative. Today’s business leaders understand that they compete on information as much as the goods and services that they provide. There is no ... More

More than 90 per cent of the world now can access the Internet through a 3G or higher quality network.However, the latest data from ITU estimated that only 51.2 per cent of the wor... More

Artificial intelligence is poised to revolutionize nearly every industry, and has already begun transforming the world of marketing, according to a Monday report from IBM Watson Ma... More

1. Data-Driven Creativity Will Be A Strategic Differentiator In Customer Experience. Data is important in getting the customer experience right, but great CX takes a mix of creativ... More

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Micro... More

It should come as no surprise that 2018 continued to mark another year in the progression of data adoption in business. Companies are pushing forward with efforts to become increa... More

Before you can leverage your data to deliver experiences you need to ensure its “fit” — usable and ready for action. If it isn’t, no amount of customer information, interac... More