Data

Box has launched a UK content storage zone to ensure organisations can meet data regulations post-Brexit. Box Zones UK consists of a primary data centre in London, as well as a sec... More

Sandeep Gupta, Amazon’s vice president of Fire TV product development, said the Fire TV software will expand to more areas, including additional smart TVs, cable boxes, and possi... More

When someone takes a “deep dive” into data, it has never been literal — until now. Data visualization is a growing field that, along with artificial intelligence (AI), is imp... More

If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audien... More

Spotify will begin allowing advertisers to sponsor its flagship Discover Weekly playlist, which generates a 30-song playlist of new music each week based on a user’s listening ha... More

MicroStrategy today launched a new release of its longstanding business intelligence platform, MicroStrategy 2019, that comes with big promises. The company says that salespeople w... More

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

Perhaps it is time for a new approach, where advertisers think not only about the value of the media themselves, but also about the value of the data that guides ads as well?... More

Across any industry, data is an imperative. Today’s business leaders understand that they compete on information as much as the goods and services that they provide. There is no ... More

More than 90 per cent of the world now can access the Internet through a 3G or higher quality network.However, the latest data from ITU estimated that only 51.2 per cent of the wor... More

Artificial intelligence is poised to revolutionize nearly every industry, and has already begun transforming the world of marketing, according to a Monday report from IBM Watson Ma... More

1. Data-Driven Creativity Will Be A Strategic Differentiator In Customer Experience. Data is important in getting the customer experience right, but great CX takes a mix of creativ... More

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Micro... More

It should come as no surprise that 2018 continued to mark another year in the progression of data adoption in business. Companies are pushing forward with efforts to become increa... More

Before you can leverage your data to deliver experiences you need to ensure its “fit” — usable and ready for action. If it isn’t, no amount of customer information, interac... More

2. Analytics Will Capture Tremendous Value. People spend over 5 hours a day on their mobile devices, and apps account for 92 percent of that usage. There are plenty of fantastic an... More

Ben Maughan, TiVo: "While changes across the media ecosystem are inevitably taking place, key components are truly enabling transformational advertisement experiences across platfo... More

Spotify Wrapped is a masterful coup of free advertising and an impressive display of consumer trust at a moment when our faith in tech companies is historically low. After all, to ... More

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today will begin pushing the industry for widespread adoption of Ad-ID a... More

Ventana Research asserts that by 2021, only 50% of organizations will have transformed their business processes to be more intelligent and automated by embracing digital technology... More