Data

 

Advertisers Signal to Facebook They Want More Data, Not Less (AdAge)

Advertisers are more concerned Facebook will cut off access to data than they are about privacy, it seems. Far from boycotting the social network over highly publicized data lapses... More

IBM Is Betting on Blockchain to Provide Transparency in Media Buying (Adweek)

IBM is trying to position itself as a viable blockchain solution for brands and, now, publishers. For about a month, consumer goods company Unilever has been using IBM’s blockcha... More

Gracenote Working to Keep Radio Connected in the Car (Radio Ink)

Gracenote is ready to bring its “infotainment” services to life, working with all of the nation’s automakers in ensuring that radio doesn’t lose its front-and-center place ... More

NAGRA, ETC Partner on Fandom Genomics for myCinema (MESA)

NAGRA and the Entertainment Technology Center, a think tank and research center within the USC School of Cinematic Arts, have partnered to map Fandom Genomics. This data science st... More

Netflix Used Big Data to Identify the Movies That are Too Scary To Finish (Forbes)

With more than 100 million subscribers around the world who generate an extraordinary amount of data to analyze, Netflix has access to many insights about its viewers that help dri... More

Customer Experience: Privacy vs. Personalisation (Raconteur)

The General Data Protection Regulation or GDPR privacy legislation that comes into force on May 25 has left companies unclear about how to offer the personalised products that cust... More

In the New Data Economy, Trust is the Ultimate Currency (SAP Blog)

The Facebook consumer privacy scandal has focused attention on the importance of trust. Mark Zuckerberg’s recent appearance before congressional investigators probing the Faceboo... More

How GDPR Will Affect Data Science (Dataconomy)

By now, any data professional worth his or her salt should know about the General Data Protection Regulation (GDPR). This EU law, set to be enforced in May 2018, has sent shockwave... More

Ad Tech Streams Into Audio (AdAge)

The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for... More

Blockchain is the Great Equalizer for Predictive Analytics (Dataconomy)

Predictive analytics uses historic data and complex algorithms to make predictions of trends, actions and outcomes, and it remains largely the purview of highly trained data scient... More

Executives Look to Data for the Lead (Raconteur)

Many chief executives and business leaders around the world recount a new mantra: “data is the new oil”. It’s true that both generate wealth, power the cogs of economies and ... More

Big Data: The Predictive Tool for Growth in Business (Market Mogul)

Big Data has been on the radar for a significantly longer time than its intense implementation. Although there is no agreed-on definition, the term is often characterised by three ... More

If Your Data is Bad, Your Machine Learning Tools are Useless (HBR)

Poor data quality is enemy number one to the widespread, profitable use of machine learning. While the caustic observation, “garbage-in, garbage-out” has plagued analytics and ... More

What Happens When Data Scientists and Designers Work Together (Harvard Business Review)

Data by themselves are inert—dumb, raw material. Making things smart will mean designing with data in a way that reflects and responds to the functional, social, and emotional be... More

How Much Data Collection is Too Much? Inside the Murky World of Predictive Analytics (Adweek)

Facebook’s 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting. However, news of Cambridge Analytica acces... More

How Oracle’s New Autonomous Data Warehouse Works (Forbes)

What happens when data warehouses, the large data repositories companies have built and managed for years, are combined with autonomous capabilities of the future? Oracle’s new A... More

How to Turn ‘Data Exhaust’ into a Competitive Edge (Knowledge@Wharton)

IoT will generate a staggering 400 zettabytes (or 400 trillion gigabytes) of data a year by 2018, according to the 2016 Cisco Visual Networking Index. This is being driven by every... More

Forget Data Scientists, Hire A Data Translator Instead? (Forbes)

You can invest in data technologies and collect all the data you can possibly imagine, but it’s worthless if it’s not analyzed or communicated to decision-makers so that action... More

IBM’s New Cloud Service Lets Customers Crunch Geospatial Data (Forbes)

Every day, a wealth of information is being gathered about the world around us. Weather conditions, satellite imagery, geological layers and more are being fed into private databas... More

European TV Giants Launch Data Protection Group (THR)

European television giants RTL Group and ProSiebenSat.1, together with German internet provider United Internet, on Thursday launched an independent foundation designed to protect ... More

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