Data

The data/information/knowledge/wisdom pyramid (DIKW) pyramid still defines the business reality that underpins our big data world. Nowhere is this truer than in customer data and c... More

Michael Saylor, CEO, MicroStrategy: "The impact of analytics across operational, identity, and access data cannot be overstated. With the addition of Usher real-time identity telem... More

1. Contextual Targeting - The methods by which businesses harness data to target customers and to understand (and ideally improve) the customer experience are expanding. Analytics ... More

Teradata has again been positioned in the Gartner, Inc. 2018 Magic Quadrant for Data Management Solutions for Analytics1 issued February 13, 2018, by Gartner analysts Adam M. Ronth... More

Oracle Data Cloud has launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine lead... More

The clearest and most-unequivocal proof that the enterprise-cloud business has grown up and is fully ready for industrial-strength deployments is the recent pledges from top execut... More

Video: Imagine an advertising agency that creates its own data and technology, produces video content and sells ad inventory in that content and you’ve got IBM Watson Advertising... More

Data analytics, big data and artificial intelligence are widely seen by banks, manufacturers and technology firms are part of a “continuum” as they begin to derive value while ... More

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the lea... More

The United States is forecast to remain the world's largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates... More

We are running out of space. And time. The need to find new ways to enable both storage and analysis of data is becoming critical and as the dependence on data-producing devices in... More

Data as the new currency - Data is now considered one of the most important commodities. As such, the most valuable companies are no longer the likes of Standard Oil and Texaco, bu... More

Fadi Naoum, head of sports and entertainment at SAP: "We built a [monitoring] beacon and we are [currently] doing the roll-out at the SAP Arena because we want the fan to have the ... More

Together with social, mobile and cloud, analytics and associated data technologies have emerged as core business disruptors in the digital age. As companies began the shift from be... More

As if learning new languages and tools wasn’t enough of a challenge, data teams must now consider the visualization of their results more than ever before. Until recently, machin... More

The massive amount of data generated by a company’s supply chain and logistics function can be fruitfully used to generate meaningful insights and give strategic direction to the... More

A new generation of apps and websites will arise that use private-data accounts instead of conventional user accounts. Internet applications in 2018 will attach themselves to these... More

David Jonker, SAP: "We’re aiming to personalize customer engagement through content. We’re at an early phase of the project. Visitors don’t see it in action just yet, but the... More

Databricks, the company founded by the creators of Apache Spark, first launched its cloud-based Spark services to general availability in 2015. It was a single cloud offering, from... More

One of the most encouraging signs that leading corporations are embracing the importance of data as a critical enterprise asset has been the establishment of the Chief Data Officer... More