Data

2. Connect data across channels. The channels with which your customers want (and expect) to connect with your brand just keep proliferating. And the technologies that capture all ... More

The exploits of the world’s best downhill skiers will be recorded with pinpoint precision at the upcoming Pyeongchang Olympics, but the networks showing the Winter Games face a d... More

2017 was the year when blockchain technology burst into the public consciousness. Even beyond the truly startling rise of cryptocurrencies, we became aware of how a range of market... More

In his latest book, “Thank You For Being Late,” Thomas Friedman highlighted 2007 as one of the most pivotal years in technology: 2007 saw the birth of Hadoop, the iPhone and Am... More

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, ... More

Sometimes the speed of Amazon’s delivery is bewildering. No matter how obscure your order, the retailer frequently promises same-day delivery. How is that possible? Is it that yo... More

Snowflake Computing and MicroStrategy announced a technology partnership to serve joint customers with a flexible and highly scalable cloud-built data warehouse, with modern busine... More

HERE Technologies announced that following its agreement with SAP, developers working with SAP® software will be able to leverage innovative location and tracking technology from ... More

Those who can understand data and use it effectively are some of the most critical people in your company. On average, between 60% and 73% of all data within an organization doesn'... More

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering tha... More

The tremendous size of much of the data that media and entertainment (M&E) companies are regularly using these days is making it necessary for many of them to change the economics ... More

Teradata on Thursday announced appointment of Souma Das as the Managing Director for Teradata in India. Souma will be responsible for providing leadership and overall strategic dir... More

No. 2 Data needs to be analyzed - Of course, all of the data in a B2B marketer’s arsenal is pretty useless if it isn’t properly managed and then analyzed to glean actionable in... More

Amazon is turning to Alexa and asking it to build a big digital advertising business. The e-tailer has been in talks with several companies about letting them promote products o... More

Smart data - Rather than big data, we’re going to see businesses focus on smart data. They are finding that big data is noisy data, and to extract value they have been relying on... More

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

So right now we have the rapid growth of OTT TV, both subscription (SVOD), ad-supported (AVOD) and hybrid models (e.g., Hulu). The audiences tend to be younger and more tech-savvy,... More

Companies in a variety of industries and sizes have turned to analytics leader SAS to gain value from data with the SAS Platform and its SAS® Viya® products. The new, interact... More

Tara DeZao, Oracle Data Cloud, Oracle: Some in the advertising industry continue to be shocked by the rise in podcasting as a viable medium for effective media spending. Prior to t... More

Smart contracts are all the rage these days, and for good reason. When Ethereum appeared in 2015, it took the blockchain community by storm by demonstrating that it was possible... More